Although LinkedIn is one of the best tools for connecting with other companies and professionals in your industry, few companies make the most of its networking features to engage with their target markets. You could not get the desired amount of LinkedIn engagement if you don’t know how to make the most of your outreach and activity. In this post, I’ll outline 13 ways to grow your LinkedIn business page in 2025.
13 Ways To Grow Your LinkedIn Business Page
Align Each Post With Specific Goals
Set your LinkedIn strategy and put the vanity metrics aside. Make sure that every post is in line with your objectives, whether they be networking, job transition, leads, or brand exposure. Be aware of your audience and share stuff that will interest them rather than you. Answer comments, initiate chats using messaging, and interact with other people’s work. Sincere participation creates opportunity and strengthens bonds.
View LinkedIn As A Network
It’s important to consider LinkedIn as a network. If you’re not interacting with others, you can’t expect engagement. You also need high-quality, genuine content. Your article will be seen by a larger audience and have more interaction if you receive comments or likes within the first ten minutes of posting.
Share Insightful, Valuable Content Regularly
Posting something interesting at least once or twice a week is a fantastic discipline. Additionally, republish or share insightful articles or ideas from other industry experts. Because LinkedIn is a strong tool for brand building, it’s important to keep learning and sharing what you’ve discovered. People cherish that.
Start With A Hook Or a Question
Create a LinkedIn post with a hook or question in the first line and leave a line of space before responding to increase engagement. Post a genuine, interesting question with a considered response rather than making it clickbait. This draws consumers’ interest and turns on the automatic “See More” feature. When they click, it increases interaction and improves your content in the algorithm.
Focus On Engaging In The First Hour
For LinkedIn’s algorithm to increase the exposure of your post, engagement during the first hour is essential. Create a small network of friends, coworkers, or colleagues who will regularly like and comment on your posts soon after you publish them. This gives the platform momentum and lets it know that your material is valuable. It is effective because it increases interaction, increasing the chances that your post will show up in other people’s feeds.
Use A ‘Curiosity Bomb’ To Start Conversations
Give them a “curiosity bomb” by sharing unexpected or personal information that causes sincere discussion. Individuals are drawn to sincerity and unique viewpoints, particularly when you question conventional thinking. This approach draws interest and encourages users to leave a comment or ask a question instead of scrolling by. Active viewers become active participants when you invite them into your thought process.
Develop Unique, Consistent Content
To keep your LinkedIn connections or following interested, you must be consistent and creative. Creating original content using your subject-matter expertise shows your wisdom and captures people’s interest in learning from you. Posting informative and useful content consistently not only benefits the algorithm but also serves as a reminder to others that you are available.
Share Your Journey
Your audience is going to decide the kind of content you should provide. Your content will be relatable if you share your story by discussing things you’ve learned and experienced as a leader and offering instances from your own life. Using a more personal tone and mostly switching to video format are also good ways to capture viewers’ interest.
Write Like A Friend
Instead of giving a TED Talk, write posts as though you were speaking to a friend. Avoid jargon, add a little joke, and tell a relatable story. When your audience stops scrolling and says, “Wow, I’ve been there!” that’s engagement.
Include Personal Images
Use a personal photo or one taken in an unusual spot to increase relatability and LinkedIn interaction. To get people talking, ask open-ended questions like “What’s your take?” Because it’s a give-and-take game, interact with other people’s posts and use popular hashtags to increase your visibility. It’s more effective and fresh than stale to share polls for fast response and breaking news!
Repurpose Content From Other Platforms
Like anything else in life, you begin to have an impact if you are regular and present. Repurposing content from other platforms is an ideal way to make it easier to post to LinkedIn regularly. You can contribute a link to an article you’ve written, along with your opinions. Divide it up into several posts to distribute over a week. The important thing is to keep going after a month. It requires time.
Be Active
Being active yourself is the best way to boost engagement. Before you publish anything yourself, I advise you to leave a comment on three other posts. The algorithm favors profiles with higher levels of engagement overall since engagement is reciprocal.
Stay Persistent
If you start providing content for a different target audience, you should anticipate poor engagement, even if you started with a large following. Join groups that the new audience will find interesting, post frequently, and cross-post into those groups as needed. Find members of the new target population and establish a connection with them. With quality material, success is only around the corner.
Tools for Creating & Organizing Content
To keep the process smooth, use these tools:
Content Planning & Organization:
- Notion/Trello – Content calendar & workflow
- Google Drive – Storing assets, brand guidelines
- Later/Planoly – Social media scheduling
Content Creation & Editing:
- Canva – Quote cards, infographics, carousels
- Adobe Express – Graphics, social posts
- CapCut/InShot – Quick video editing
- Adobe Premiere Pro – High-quality video production
Analytics & Optimization:
- Instagram Insights – Performance tracking
- Hootsuite/Sprout Social – Social media analytics
- Google Analytics – Website traffic insights
