You know that moment when hunger hits and you quickly search “restaurant near me” on Google? Or when you urgently need a salon, pharmacy, or mechanic, and the first thing you do is check “near me”? That’s exactly how most Nigerians now find businesses: fast, local, and online. But here’s the problem: while customers are […]
How to Rank Your Business for ‘Near Me’ Searches” in Nigeria Read More »
Last week, James scrolled through Instagram in search of a new shoe brand. He saw dozens of flashy ads but skipped most of them. Then, one brand caught his eye, not with an ad, but with a short video on “How to style sneakers for work.” Curious, he clicked, followed their page, and within a
Content Marketing in Africa: What Businesses in Nigeria Should Know Read More »
When you need something fast, you probably Google it. That behaviour is the same for millions of Nigerians; most online journeys begin with a quick search. You might have a clean website, but if no one finds it, it’s like a shop with the door closed. Many businesses launch sites and then wonder why enquiries
The Role of SEO in Driving Website Traffic Read More »
Walk down any street in Lagos today, and you’ll notice something: almost everyone is glued to their phone. Whether it’s scrolling through Instagram, shopping on Jumia, sending money on Opay, or catching vibes on TikTok, Nigerians are spending more time online than before. But here’s the problem: while consumers are already online, many businesses in
Digital Marketing Tips Every Business in Nigeria Should Know Read More »
Every brand wants attention online, but attention alone doesn’t pay the bills. What really matters is engagement, getting people to react, comment, share, and take action on your content. Without it, even the most creative digital campaigns risk being ignored. For businesses in Nigeria and across the world, boosting audience engagement is no longer optional.
How To Boost Audience Engagement With Digital Marketing Read More »
Ever noticed how two businesses can be selling the same thing, yet one keeps getting inquiries while the other barely gets attention? The difference usually comes down to the kind of content they put out. Customers today are not just looking for adverts; they want content that speaks to them, solves a problem, or gives
Digital Content Ideas That Generate Leads for Businesses in Nigeria Read More »
When I walk into any shop in Nigeria, I notice the fridge by the counter is always filled with different drinks. Coca-Cola, Pepsi, 7Up, and several other drinks are all there, fighting for the same space. But here’s what always surprises me, my eyes land on Coke first before I even notice the others. Why
How Coca-Cola, Pepsi & 7Up Win with Brand Identity Read More »
If you’re a small business owner, CEO, or founder, you’ve probably had this thought at least once: “How do we even stand a chance against those giant brands with marketing budgets bigger than our entire yearly revenue?” I’ve studied this problem closely, and the reality is clear: big brands dominate billboards, search results, and social
How Small Businesses Can Compete with Big Brands Using Digital Marketing Read More »
If you think digital ads in Nigeria look the same as they did five years ago, think about it again. The way brands connect with audiences is changing at lightning speed, from AI-powered personalization to the dominance of short-form videos and even shoppable posts that turn your social feed into a storefront. For businesses in
Digital Advertising Trends in Nigeria to Watch in 2026 Read More »
For many Nigerian SMEs, digital advertising is no longer optional; it’s one of the fastest ways to reach customers, grow sales, and compete with bigger brands. Whether it’s Facebook, Instagram, or Google, online marketing has opened doors that traditional methods can’t match. But here’s the problem: too many Nigerian businesses make common mistakes that end
Digital Advertising Mistakes Nigerian SMEs Must Avoid Read More »
