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John Oyeleke

Using AI in Marketing and Advertising in 2026: Everything You Should Know

Using AI in Marketing and Advertising in 2026: Everything You Should Know

Imagine two Nigerian brands selling the same product online.  One spends hours guessing who to target and keeps boosting posts that barely convert. The other uses AI to instantly analyse customer behaviour, predict what buyers want, and run ads that hit the right people every time.  Guess which one spends less and earns more? That’s […]

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ARCON Rules Every Nigerian Marketer and Business Must Know (2026 Guide)

ARCON Rules Every Nigerian Marketer and Business Must Know (2026 Guide)

A Lagos fashion brand just dropped a new campaign, sharp graphics, trendy music, and a popular influencer. The buzz is loud, sales are rising, and everyone’s impressed. Then, out of nowhere, a notice arrives: The ad must come down.  ARCON says it breaks new advertising rules. The brand is fined, and the campaign’s momentum dies

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How To Drive Traffic to Your Website with Email Marketing

How To Drive Traffic to Your Website with Email Marketing

If you run a business, you’ve probably noticed something: getting steady visitors to your website is hard.  You might have tried Facebook ads, boosted posts, or SEO, but the traffic still drops. Here’s the thing: what if the people already following you, your email subscribers, could become your most loyal website visitors? Many businesses in

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Common Paid Ads Mistakes Nigerian Businesses Make

Common Paid Ads Mistakes Nigerian Businesses Make

If you’ve ever run a Facebook, Instagram, or Google ad and still ended up with zero sales, you’re not alone. Many businesses in Nigeria are investing heavily in paid ads but not seeing tangible results. You might get plenty of clicks, maybe even followers, but when it comes to actual conversions, things don’t really work

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SEO vs. Paid Ads: Which Works Better for Nigerian Businesses?

SEO vs. Paid Ads: Which Works Better for Nigerian Businesses?

Every Nigerian business wants one thing: “Results”; more traffic, more leads, and more sales. But when it comes to online marketing, one question keeps coming up: “Should I focus on SEO or Paid Ads?” It’s a fair question, and one that often leads to wasted money and missed opportunities. Many business owners boost posts on

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How Nigerian Brands Can Use TikTok for Viral Growth

How Nigerian Brands Can Use TikTok for Viral Growth

TikTok has taken over Nigeria’s social space, from music challenges and viral dance moves to influencer trends that everyone talks about. One minute, a song is unknown; the next, it’s playing at owambe parties and on car speakers across Lagos. Yet, many Nigerian brands still treat TikTok as “just for Gen Z” or a platform

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How to Rank Your Business for ‘Near Me’ Searches” in Nigeria

How to Rank Your Business for ‘Near Me’ Searches” in Nigeria

You know that moment when hunger hits and you quickly search “restaurant near me” on Google?  Or when you urgently need a salon, pharmacy, or mechanic, and the first thing you do is check “near me”?  That’s exactly how most Nigerians now find businesses: fast, local, and online. But here’s the problem: while customers are

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