Imagine two Nigerian brands selling the same product online. One spends hours guessing who to target and keeps boosting posts that barely convert. The other uses AI to instantly analyse customer behaviour, predict what buyers want, and run ads that hit the right people every time. Guess which one spends less and earns more? That’s […]
Using AI in Marketing and Advertising in 2026: Everything You Should Know Read More »
A Lagos fashion brand just dropped a new campaign, sharp graphics, trendy music, and a popular influencer. The buzz is loud, sales are rising, and everyone’s impressed. Then, out of nowhere, a notice arrives: The ad must come down. ARCON says it breaks new advertising rules. The brand is fined, and the campaign’s momentum dies
ARCON Rules Every Nigerian Marketer and Business Must Know (2026 Guide) Read More »
You’ve spent money on ads, posted every day on social media, even paid an SEO agency to “rank your website.” But when someone asks, “So, how’s your marketing doing?” You pause. You feel like it’s working, but you don’t really know. This is the exact problem many business owners face today. Marketing looks exciting when
How to Measure Digital Marketing ROI Without Guesswork Read More »
If you run a business, you’ve probably noticed something: getting steady visitors to your website is hard. You might have tried Facebook ads, boosted posts, or SEO, but the traffic still drops. Here’s the thing: what if the people already following you, your email subscribers, could become your most loyal website visitors? Many businesses in
How To Drive Traffic to Your Website with Email Marketing Read More »
If you’ve ever run a Facebook, Instagram, or Google ad and still ended up with zero sales, you’re not alone. Many businesses in Nigeria are investing heavily in paid ads but not seeing tangible results. You might get plenty of clicks, maybe even followers, but when it comes to actual conversions, things don’t really work
Common Paid Ads Mistakes Nigerian Businesses Make Read More »
Every Nigerian business wants one thing: “Results”; more traffic, more leads, and more sales. But when it comes to online marketing, one question keeps coming up: “Should I focus on SEO or Paid Ads?” It’s a fair question, and one that often leads to wasted money and missed opportunities. Many business owners boost posts on
SEO vs. Paid Ads: Which Works Better for Nigerian Businesses? Read More »
Having a website isn’t enough anymore. If customers can’t find you on Google, your business might as well be invisible. In 2026, Nigerian businesses are realizing that visibility is currency. Many SMEs still struggle to rank because they lack the right SEO tools, the ones that make it easy to attract customers and measure what’s
7 SEO Tools Every Nigerian Business Should Use in 2026 Read More »
TikTok has taken over Nigeria’s social space, from music challenges and viral dance moves to influencer trends that everyone talks about. One minute, a song is unknown; the next, it’s playing at owambe parties and on car speakers across Lagos. Yet, many Nigerian brands still treat TikTok as “just for Gen Z” or a platform
How Nigerian Brands Can Use TikTok for Viral Growth Read More »
You know that moment when hunger hits and you quickly search “restaurant near me” on Google? Or when you urgently need a salon, pharmacy, or mechanic, and the first thing you do is check “near me”? That’s exactly how most Nigerians now find businesses: fast, local, and online. But here’s the problem: while customers are
How to Rank Your Business for ‘Near Me’ Searches” in Nigeria Read More »
Last week, James scrolled through Instagram in search of a new shoe brand. He saw dozens of flashy ads but skipped most of them. Then, one brand caught his eye, not with an ad, but with a short video on “How to style sneakers for work.” Curious, he clicked, followed their page, and within a
Content Marketing in Africa: What Businesses in Nigeria Should Know Read More »
