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John Oyeleke

How to Measure Digital Marketing ROI Without Guesswork

How to Measure Digital Marketing ROI Without Guesswork

You’ve spent money on ads, posted every day on social media, even paid an SEO agency to “rank your website.” But when someone asks, “So, how’s your marketing doing?” You pause. You feel like it’s working, but you don’t really know. This is the exact problem many business owners face today. Marketing looks exciting when […]

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How To Drive Traffic to Your Website with Email Marketing

How To Drive Traffic to Your Website with Email Marketing

If you run a business, you’ve probably noticed something: getting steady visitors to your website is hard.  You might have tried Facebook ads, boosted posts, or SEO, but the traffic still drops. Here’s the thing: what if the people already following you, your email subscribers, could become your most loyal website visitors? Many businesses in

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Common Paid Ads Mistakes Nigerian Businesses Make

Common Paid Ads Mistakes Nigerian Businesses Make

If you’ve ever run a Facebook, Instagram, or Google ad and still ended up with zero sales, you’re not alone. Many businesses in Nigeria are investing heavily in paid ads but not seeing tangible results. You might get plenty of clicks, maybe even followers, but when it comes to actual conversions, things don’t really work

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SEO vs. Paid Ads: Which Works Better for Nigerian Businesses?

SEO vs. Paid Ads: Which Works Better for Nigerian Businesses?

Every Nigerian business wants one thing: “Results”; more traffic, more leads, and more sales. But when it comes to online marketing, one question keeps coming up: “Should I focus on SEO or Paid Ads?” It’s a fair question, and one that often leads to wasted money and missed opportunities. Many business owners boost posts on

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How Nigerian Brands Can Use TikTok for Viral Growth

How Nigerian Brands Can Use TikTok for Viral Growth

TikTok has taken over Nigeria’s social space, from music challenges and viral dance moves to influencer trends that everyone talks about. One minute, a song is unknown; the next, it’s playing at owambe parties and on car speakers across Lagos. Yet, many Nigerian brands still treat TikTok as “just for Gen Z” or a platform

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How to Rank Your Business for ‘Near Me’ Searches” in Nigeria

How to Rank Your Business for ‘Near Me’ Searches” in Nigeria

You know that moment when hunger hits and you quickly search “restaurant near me” on Google?  Or when you urgently need a salon, pharmacy, or mechanic, and the first thing you do is check “near me”?  That’s exactly how most Nigerians now find businesses: fast, local, and online. But here’s the problem: while customers are

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Digital Marketing Tips Every Business in Nigeria Should Know

Digital Marketing Tips Every Business in Nigeria Should Know

Walk down any street in Lagos today, and you’ll notice something: almost everyone is glued to their phone. Whether it’s scrolling through Instagram, shopping on Jumia, sending money on Opay, or catching vibes on TikTok, Nigerians are spending more time online than before. But here’s the problem: while consumers are already online, many businesses in

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