Oxgital

John Oyeleke

How to Build a Brand Identity For Your Business In Nigeria

How to Build a Brand Identity For Your Business In Nigeria

Imagine Josh, the owner of a local food delivery business in Lagos. He delivers delicious meals right on time, and his existing customers love the service. But despite his quality and effort, he finds it hard to get noticed online. Meanwhile, another food delivery brand with a memorable name, sleek packaging, and an active social […]

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Why Small Businesses in Nigeria Need a Functional Website

Why Small Businesses in Nigeria Need a Functional Website

Having a functional website is no longer just a “nice-to-have” for businesses in Nigeria; it’s now a business essential. Whether running a small barbershop in Lagos, managing a catering service in Port Harcourt, or selling handmade bags in Ibadan, a website helps you do more than just “exist.” It gives your business structure, identity, and

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8 Best Social Media Marketing Tools in 2025

8 Social Media Marketing Tools for Nigerian Businesses

Are you ready to find out the top social media marketing tools? Then, we’ve got you covered. As you are already aware, social media marketers maintain and maximize their online presence through the use of social media management tools and other content marketing solutions. However, what are they specifically? Find the 8 best social media

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How To Create An Instagram Business Page

Instagram has become an essential tool for businesses seeking to connect their products with eager buyers. Discover the best account type for your brand, how to create an Instagram business account, and how to use the tools to manage your company. What is an Instagram Business Account? Instagram business accounts are professional profiles tailored for

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7 Ways to Get The Best Conversion From Instagram Ads

7 Ways to Get The Best Conversion From Instagram Ads

Are you struggling to get real results from your Instagram ads? You’re not alone. Many businesses pour money into Instagram ads but see little to no return. The truth is, that running successful campaigns isn’t just about boosting posts, it’s about strategy. From targeting the right audience to crafting compelling visuals and optimizing ad placements,

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What Is Digital PR and How Can Businesses in Lagos Use It to Grow?

What Is Digital PR and How Can Businesses in Lagos Use It to Grow?

Businesses in Lagos need strong online visibility to stand out. Digital public relations (PR) is a method that uses online platforms to build brand awareness and visibility. Like traditional PR, digital PR helps businesses in Lagos connect with more individuals more easily and measurably.  Digital PR uses digital marketing techniques including social media, influencer marketing,

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10 SEO Lead Generation Strategies for Nigerian Businesses

10 SEO Lead Generation Strategies for Nigerian Businesses

Why do certain companies seem to have control over their local market and easily draw clients from their neighborhoods? And why do most company websites fail to make it to the top page of Google while some do? Search engine optimization (SEO) holds the key. For businesses in Nigeria, mastering SEO lead-generation strategies is essential

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