If funding guaranteed success, these Nigerian startups would still be here. But they’re not. Nigeria is home to thousands of startups, especially in cities like Lagos and Abuja, with over 3,000 active startups, according to Statista. Despite raising millions of dollars and attracting big-name investors, five well-known Nigerian platforms crashed, some within just a few […]
Introduction: Why Product Launches Fail Online in Nigeria You’ve probably seen it happen when someone hypes a new product on Instagram or Twitter, promises the world, and then vanishes after a few sales. Or worse, the product arrives and it’s nothing like what was advertised. In Nigeria’s online market, trust is everything. If people don’t
How to Launch a New Product Online in Nigeria (and Build Brand Trust) Read More »
In Nigeria, the majority of people browse the internet on their phones, rather than on desktops. Whether they’re visiting your site from Instagram, clicking on a Google ad, or checking out your WhatsApp business link, chances are they’re doing it on a mobile device. Here’s the thing: if your site takes too long to load,
How to Make Your Mobile Website Load Faster (For Nigerian Entrepreneurs) Read More »
Did you know that 46% of all Google searches are looking for local information? You’re not alone if you’re running a local business and wondering why you’re not showing up when customers search for services like yours in the area. Local visibility has become a key factor in business success as more people rely on
How to Boost Your Business’ Visibility in Local Searches Read More »
With over 5 billion people actively using social media, platforms like Facebook, Instagram, TikTok, and LinkedIn have become powerful marketing tools for businesses of all sizes. For small businesses, especially, social media offers a cost-effective way to reach new audiences, build trust, and drive sales. But here’s the truth: posting randomly isn’t enough. You need
Top 5 Reasons Your Small Business Needs Social Media Management Read More »
Online advertising is a powerful tool that businesses use to boost their visibility and increase sales. However, with the rise of online advertising, there’s also been a surge in advertising fraud. Advertising fraud refers to deceptive practices that aim to exploit businesses by manipulating or falsifying ad-related data. It can lead to wasted ad spend,
How to Avoid Advertising Fraud: A Guide for Businesses Read More »
Businesses of all sizes now depend on digital marketing to drive development and prosperity. Nevertheless, common errors that are simple to make might cause every good idea for digital marketing to fail. We’ll look at five common mistakes in setting marketing goals and how to avoid them. What Are Marketing Goals? Any successful digital marketing
5 Common Mistakes in Setting Marketing Goals and How to Avoid Them Read More »
Driving traffic to your website is a major win, but it doesn’t guarantee results. If hundreds or even thousands of visitors are landing on your pages but no one’s buying, signing up, or contacting you, there’s a deeper problem at play. Conversion isn’t just about numbers, it’s about building trust, creating clarity, and guiding users
Why Your Website Isn’t Converting Visitors into Customers Read More »
Digital marketing has transformed the way businesses reach and engage with customers globally, and Nigeria is no exception. As internet usage and smartphone adoption continue to surge across the country, more businesses are tapping into the power of online marketing. Yet despite its growth, digital marketing in Nigeria is still clouded with many myths and
Common Misconceptions About Digital Marketing in Nigeria Read More »
Social media platforms like TikTok, Instagram, Facebook, LinkedIn, and X (formerly Twitter) now dominate the digital landscape. According to Statista, more than 4.5 billion people were active on social media in 2022, a number expected to hit nearly 6 billion by 2027. With such a massive reach, social media marketing offers unmatched potential for businesses.
Social Media Marketing Challenges and How to Overcome Them Read More »
