A Lagos fashion brand just dropped a new campaign, sharp graphics, trendy music, and a popular influencer. The buzz is loud, sales are rising, and everyone’s impressed. Then, out of nowhere, a notice arrives: The ad must come down. ARCON says it breaks new advertising rules. The brand is fined, and the campaign’s momentum dies […]
ARCON Rules Every Nigerian Marketer and Business Must Know (2026 Guide) Read More »
Last week, James scrolled through Instagram in search of a new shoe brand. He saw dozens of flashy ads but skipped most of them. Then, one brand caught his eye, not with an ad, but with a short video on “How to style sneakers for work.” Curious, he clicked, followed their page, and within a
Content Marketing in Africa: What Businesses in Nigeria Should Know Read More »
Let me be real with you Consistently generating new, meaningful content ideas isn’t easy at all. But if you rely ONLY on SEO tools, you might miss what people are really thinking, asking, or struggling with. Real questions and frustrations often lead to the strongest content. It helps you: For example, consider Quora, Reddit, or
7 Ways to Find Related Content Ideas Beyond SEO Tools Read More »
Ever noticed how two businesses can be selling the same thing, yet one keeps getting inquiries while the other barely gets attention? The difference usually comes down to the kind of content they put out. Customers today are not just looking for adverts; they want content that speaks to them, solves a problem, or gives
Digital Content Ideas That Generate Leads for Businesses in Nigeria Read More »
