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Digital PR for Nigerian Brands: How to Get Featured in National Media

Digital PR for Nigerian Brands: How to Get Featured in National Media

Leave a Comment / Branding, Digital PR /

Last year, a mid-sized tech startup in Abuja launched a brilliant payment solution, one that could rival Nigeria’s biggest fintech names. They ran ads, worked with influencers, and kept posting content. But outside their small circle, no one noticed. No media coverage. No buzz. A month later, their competitor with a similar product got featured […]

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Using AI in Marketing and Advertising in 2026: Everything You Should Know

Using AI in Marketing and Advertising in 2026: Everything You Should Know

Leave a Comment / Branding, Digital PR, Marketing /

Imagine two Nigerian brands selling the same product online.  One spends hours guessing who to target and keeps boosting posts that barely convert. The other uses AI to instantly analyse customer behaviour, predict what buyers want, and run ads that hit the right people every time.  Guess which one spends less and earns more? That’s

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What Is Digital PR and How Can Businesses in Lagos Use It to Grow?

What Is Digital PR and How Can Businesses in Lagos Use It to Grow?

Leave a Comment / Digital PR /

Businesses in Lagos need strong online visibility to stand out. Digital public relations (PR) is a method that uses online platforms to build brand awareness and visibility. Like traditional PR, digital PR helps businesses in Lagos connect with more individuals more easily and measurably.  Digital PR uses digital marketing techniques including social media, influencer marketing,

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What Is Digital PR And How Can It Impact Your Business?

What Is Digital PR And How Can It Impact Your Business?

Leave a Comment / Digital PR /

With so much noise online, it’s hard for businesses to get their brand heard because consumers are bombarded with information from all directions. This is where Digital PR comes in. Digital PR is more than just distributing press releases; it’s also about using online platforms to raise brand recognition, improve website traffic, and create high-quality

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