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How Small Businesses Can Compete with Big Brands Using Digital Marketing

How Small Businesses Can Compete with Big Brands Using Digital Marketing

Leave a Comment / Marketing, SEO /

If you’re a small business owner, CEO, or founder, you’ve probably had this thought at least once: “How do we even stand a chance against those giant brands with marketing budgets bigger than our entire yearly revenue?” I’ve studied this problem closely, and the reality is clear: big brands dominate billboards, search results, and social […]

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Digital Advertising Mistakes Nigerian SMEs Must Avoid

Digital Advertising Mistakes Nigerian SMEs Must Avoid

Leave a Comment / Marketing /

For many Nigerian SMEs, digital advertising is no longer optional; it’s one of the fastest ways to reach customers, grow sales, and compete with bigger brands. Whether it’s Facebook, Instagram, or Google, online marketing has opened doors that traditional methods can’t match. But here’s the problem: too many Nigerian businesses make common mistakes that end

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The Differences Between Marketing and Advertising In Nigeria

The Differences Between Marketing and Advertising In Nigeria

Leave a Comment / Marketing /

Nigerians still think marketing and advertising are the same. You should think about it again. It’s gotten harder to tell the two apart over time, but today, the differences between marketing and advertising go far beyond budget allocation or campaign tactics. Marketing and advertising reflect a total change in how businesses connect with Nigerians. With

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10 Digital Marketing Strategies for Businesses in Nigeria

10 Digital Marketing Strategies for Businesses in Nigeria

Leave a Comment / Marketing /

Running a business in Nigeria comes with its fair share of challenges, including unpredictable market conditions, high competition, and limited budgets. Small and medium-sized businesses often find it difficult to gain visibility without overspending. Traditional advertising methods like billboards, radio, and TV remain out of reach for many, both in cost and in effectiveness. But

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Google Is Indexing Instagram Posts [July 2025 Update]

Google Is Now Indexing Instagram Posts: Everything You Need To Know About The July 2025 Update

Leave a Comment / Social Media /

Just two days ago, our CMO asked me, “Do you know that Google now indexes Instagram posts?” I said “No”, feeling reluctant So… he said, “You should find out.” I head over to Google to make a few searches, then I noticed something unusual: I searched for a trending topic on Google, and right there

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10 Digital Marketing Strategies for Businesses in Nigeria

10 Digital Marketing Strategies for Businesses in Nigeria

Leave a Comment / Marketing /

Running a business in Nigeria comes with its fair share of challenges, including unpredictable market conditions, high competition, and limited budgets. Small and medium-sized businesses often find it difficult to gain visibility without overspending. Traditional advertising methods like billboards, radio, and TV remain out of reach for many, both in cost and in effectiveness. But

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CEOs Take Note: 5 Million-Dollar Nigerian Startups That Failed Miserably (And Exactly Why)

CEOs Take Note: 5 Million-Dollar Nigerian Startups That Failed Miserably (And Exactly Why)

Leave a Comment / Branding, Marketing /

If funding guaranteed success, these Nigerian startups would still be here. But they’re not.  Nigeria is home to thousands of startups, especially in cities like Lagos and Abuja, with over 3,000 active startups, according to Statista. Despite raising millions of dollars and attracting big-name investors, five well-known Nigerian platforms crashed, some within just a few

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How to Launch a New Product Online in Nigeria (and Build Brand Trust)

How to Launch a New Product Online in Nigeria (and Build Brand Trust)

Leave a Comment / Branding, Marketing /

Introduction: Why Product Launches Fail Online in Nigeria You’ve probably seen it happen when someone hypes a new product on Instagram or Twitter, promises the world, and then vanishes after a few sales. Or worse, the product arrives and it’s nothing like what was advertised. In Nigeria’s online market, trust is everything. If people don’t

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How to Make Your Mobile Website Load Faster (For Nigerian Entrepreneurs)

How to Make Your Mobile Website Load Faster (For Nigerian Entrepreneurs)

Leave a Comment / Marketing, Online Presence Optimization /

In Nigeria, the majority of people browse the internet on their phones, rather than on desktops. Whether they’re visiting your site from Instagram, clicking on a Google ad, or checking out your WhatsApp business link, chances are they’re doing it on a mobile device. Here’s the thing: if your site takes too long to load,

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