Imagine two Nigerian brands selling the same product online. One spends hours guessing who to target and keeps boosting posts that barely convert. The other uses AI to instantly analyse customer behaviour, predict what buyers want, and run ads that hit the right people every time. Guess which one spends less and earns more? That’s […]
Using AI in Marketing and Advertising in 2026: Everything You Should Know Read More »
A Lagos fashion brand just dropped a new campaign, sharp graphics, trendy music, and a popular influencer. The buzz is loud, sales are rising, and everyone’s impressed. Then, out of nowhere, a notice arrives: The ad must come down. ARCON says it breaks new advertising rules. The brand is fined, and the campaign’s momentum dies
ARCON Rules Every Nigerian Marketer and Business Must Know (2026 Guide) Read More »
If you run a business, you’ve probably noticed something: getting steady visitors to your website is hard. You might have tried Facebook ads, boosted posts, or SEO, but the traffic still drops. Here’s the thing: what if the people already following you, your email subscribers, could become your most loyal website visitors? Many businesses in
How To Drive Traffic to Your Website with Email Marketing Read More »
If you’ve ever run a Facebook, Instagram, or Google ad and still ended up with zero sales, you’re not alone. Many businesses in Nigeria are investing heavily in paid ads but not seeing tangible results. You might get plenty of clicks, maybe even followers, but when it comes to actual conversions, things don’t really work
Common Paid Ads Mistakes Nigerian Businesses Make Read More »
TikTok has taken over Nigeria’s social space, from music challenges and viral dance moves to influencer trends that everyone talks about. One minute, a song is unknown; the next, it’s playing at owambe parties and on car speakers across Lagos. Yet, many Nigerian brands still treat TikTok as “just for Gen Z” or a platform
How Nigerian Brands Can Use TikTok for Viral Growth Read More »
Walk down any street in Lagos today, and you’ll notice something: almost everyone is glued to their phone. Whether it’s scrolling through Instagram, shopping on Jumia, sending money on Opay, or catching vibes on TikTok, Nigerians are spending more time online than before. But here’s the problem: while consumers are already online, many businesses in
Digital Marketing Tips Every Business in Nigeria Should Know Read More »
Your small business doesn’t need a huge budget to get noticed. At oxgital, we find that the most effective marketing does not come from expensive ad campaigns or complicated funnels. It comes from honest content that connects with people in the market. Take one of our clients, Alayo The Brand, for example. This premium sleepwear
15 Marketing Ideas for Small Nigerian Businesses [Examples Included] Read More »
Every brand wants attention online, but attention alone doesn’t pay the bills. What really matters is engagement, getting people to react, comment, share, and take action on your content. Without it, even the most creative digital campaigns risk being ignored. For businesses in Nigeria and across the world, boosting audience engagement is no longer optional.
How To Boost Audience Engagement With Digital Marketing Read More »
If you’re a small business owner, CEO, or founder, you’ve probably had this thought at least once: “How do we even stand a chance against those giant brands with marketing budgets bigger than our entire yearly revenue?” I’ve studied this problem closely, and the reality is clear: big brands dominate billboards, search results, and social
How Small Businesses Can Compete with Big Brands Using Digital Marketing Read More »
If you think digital ads in Nigeria look the same as they did five years ago, think about it again. The way brands connect with audiences is changing at lightning speed, from AI-powered personalization to the dominance of short-form videos and even shoppable posts that turn your social feed into a storefront. For businesses in
Digital Advertising Trends in Nigeria to Watch in 2026 Read More »
