A Lagos fashion brand just dropped a new campaign, sharp graphics, trendy music, and a popular influencer. The buzz is loud, sales are rising, and everyone’s impressed. Then, out of nowhere, a notice arrives: The ad must come down. ARCON says it breaks new advertising rules. The brand is fined, and the campaign’s momentum dies […]
ARCON Rules Every Nigerian Marketer and Business Must Know (2026 Guide) Read More »
If you’ve ever run a Facebook, Instagram, or Google ad and still ended up with zero sales, you’re not alone. Many businesses in Nigeria are investing heavily in paid ads but not seeing tangible results. You might get plenty of clicks, maybe even followers, but when it comes to actual conversions, things don’t really work
Common Paid Ads Mistakes Nigerian Businesses Make Read More »
TikTok has taken over Nigeria’s social space, from music challenges and viral dance moves to influencer trends that everyone talks about. One minute, a song is unknown; the next, it’s playing at owambe parties and on car speakers across Lagos. Yet, many Nigerian brands still treat TikTok as “just for Gen Z” or a platform
How Nigerian Brands Can Use TikTok for Viral Growth Read More »
![Google Is Indexing Instagram Posts [July 2025 Update]](https://oxgital.com/wp-content/uploads/2025/08/Google-Is-Indexing-Instagram-Posts-July-2025-Update-1024x683.jpg)
Just two days ago, our CMO asked me, “Do you know that Google now indexes Instagram posts?” I said “No”, feeling reluctant So… he said, “You should find out.” I head over to Google to make a few searches, then I noticed something unusual: I searched for a trending topic on Google, and right there
