If you’ve ever run a Facebook, Instagram, or Google ad and still ended up with zero sales, you’re not alone. Many businesses in Nigeria are investing heavily in paid ads but not seeing tangible results. You might get plenty of clicks, maybe even followers, but when it comes to actual conversions, things don’t really work […]
Common Paid Ads Mistakes Nigerian Businesses Make Read More »
TikTok has taken over Nigeria’s social space, from music challenges and viral dance moves to influencer trends that everyone talks about. One minute, a song is unknown; the next, it’s playing at owambe parties and on car speakers across Lagos. Yet, many Nigerian brands still treat TikTok as “just for Gen Z” or a platform
How Nigerian Brands Can Use TikTok for Viral Growth Read More »
You know that moment when hunger hits and you quickly search “restaurant near me” on Google? Or when you urgently need a salon, pharmacy, or mechanic, and the first thing you do is check “near me”? That’s exactly how most Nigerians now find businesses: fast, local, and online. But here’s the problem: while customers are
How to Rank Your Business for ‘Near Me’ Searches” in Nigeria Read More »
Your social media posts are getting likes, shares, and even comments, but your sales numbers aren’t moving. Sound familiar? The truth is, while social media is a powerful tool for building brand awareness, it’s not where most people make buying decisions. That’s where your website comes in. Social media opens the door, but your website
How Social Media Builds Awareness and Website Conversions Read More »
In Nigeria, the majority of people browse the internet on their phones, rather than on desktops. Whether they’re visiting your site from Instagram, clicking on a Google ad, or checking out your WhatsApp business link, chances are they’re doing it on a mobile device. Here’s the thing: if your site takes too long to load,
How to Make Your Mobile Website Load Faster (For Nigerian Entrepreneurs) Read More »
With over 5 billion people actively using social media, platforms like Facebook, Instagram, TikTok, and LinkedIn have become powerful marketing tools for businesses of all sizes. For small businesses, especially, social media offers a cost-effective way to reach new audiences, build trust, and drive sales. But here’s the truth: posting randomly isn’t enough. You need
Top 5 Reasons Your Small Business Needs Social Media Management Read More »
Driving traffic to your website is a major win, but it doesn’t guarantee results. If hundreds or even thousands of visitors are landing on your pages but no one’s buying, signing up, or contacting you, there’s a deeper problem at play. Conversion isn’t just about numbers, it’s about building trust, creating clarity, and guiding users
Why Your Website Isn’t Converting Visitors into Customers Read More »
Social media platforms like TikTok, Instagram, Facebook, LinkedIn, and X (formerly Twitter) now dominate the digital landscape. According to Statista, more than 4.5 billion people were active on social media in 2022, a number expected to hit nearly 6 billion by 2027. With such a massive reach, social media marketing offers unmatched potential for businesses.
Social Media Marketing Challenges and How to Overcome Them Read More »
Having a functional website is no longer just a “nice-to-have” for businesses in Nigeria; it’s now a business essential. Whether running a small barbershop in Lagos, managing a catering service in Port Harcourt, or selling handmade bags in Ibadan, a website helps you do more than just “exist.” It gives your business structure, identity, and
Why Small Businesses in Nigeria Need a Functional Website Read More »
Although LinkedIn is one of the best tools for connecting with other companies and professionals in your industry, few companies make the most of its networking features to engage with their target markets. You could not get the desired amount of LinkedIn engagement if you don’t know how to make the most of your outreach
13 Ways To Grow Your LinkedIn Business Page Read More »
