Instagram has become an essential tool for businesses seeking to connect their products with eager buyers. Discover the best account type for your brand, how to create an Instagram business account, and how to use the tools to manage your company.
What is an Instagram Business Account?
Instagram business accounts are professional profiles tailored for brands and businesses. It functions similarly to a personal account, enabling the user to interact with other users and publish material.
3 Types of Instagram Accounts
To make the best choice, it’s important to know the difference between all three types of Instagram accounts.
Personal account: A personal Instagram account is the standard account type for individual users, and it is the account type used by the majority of users.
Creator account: A creator account empowers influencers and content creators with business features designed for their specific requirements.
Business account: Businesses and brands that sell goods or services can access shopping features, advertisements, and insights by using a business account.
How to Create an Instagram Business Account
Let’s set up your account. Locate the section below that matches your account type and method, then follow the simple, step-by-step directions. To create an Instagram business profile, you must first create a Facebook business page.
Switching to a Business Profile From a Personal Instagram Account
These easy steps let you create a business account directly within your account settings if you intend to convert your personal account.
- Tap the icon/menu in the upper right corner of your Instagram profile.
- Tap “Account type and tools.”
- Tap “Switch to professional account.”
- Tap “Continue.”
- Select a category for your business and tap “Done.”
- Select Business and tap “Next.”
- Complete the optional steps or tap “X” on the top right corner to return to your profile.
Creating a Business Account From Scratch
Before changing the account type in settings, businesses that want to start from scratch can follow the same procedures as for creating a personal account.
- Go to the Instagram mobile app and follow the sign-up instructions to create a new Instagram account from scratch.
- Choose your username and password, and enter your contact info.
- Set up the account (it will automatically be created as a personal profile).
- To switch to a business account after creating your account, follow the instructions in the previous section.
Your Instagram business profile gives you easy access to your professional dashboard. New tools like Insights, which lets you monitor account performance, are available under Settings.
4 Steps to Grow Your Instagram Business Account
Try Instagram Ads
Instagram advertisements are incorporated into the feed to appear and feel like organic postings. Ads can help you reach a wider audience and target particular audiences based on their interests and demographics.
Use Relevant Hashtags
Use only hashtags that align with your brand and content by researching those that are currently trending or in your industry. Expanding the reach of your content can help you gain more Instagram followers.
Engage in Partnerships
Collaborating with brands that complement one another can benefit both companies. Select partners carefully, and make sure your audiences are similar so you can reach the right people. Co-host a contest or introduce a joint product.
Leverage The Power of Influencers
Influencers of all sizes can help your brand. To make the collaboration seem sincere, look for people who are excited about your company.
Now that your new professional account has been created, it’s time to use its digital marketing tools! Businesses who utilize Instagram to increase sales, foster connections, and build awareness may find it to be a useful tool.
