Oxgital

PPC & Google Ads Agency for Businesses in Lagos, Nigeria

We create highly targeted, results-driven PPC and Google Ads campaigns that align with your business goals and maximize your ROI.

We are trusted by industry leaders

Results PPC & Google Ads Clients Have Seen

These results speak for themselves.

We Helped Renik Energy With Their Branding, and This is What the Result Looks Like.

Branding   |   Social Media   |   Website  |           View Project

Rockiea Brand Identity

RockieA Farms Came to Us for a Logo That Properly Carries Their Identity, Here’s How We Delivered.​

Branding   |   Social Media   |   Website  |          View Project

How We Helped Indeego Restaurant Improve Their Digital Presence with SEO & Social Media. ​

Branding   |   Social Media   |   Website  |           View Project

How We Help You Win with PPC & Google Ads

Running PPC campaigns isn’t just about spending money on ads. It’s about ensuring every naira works to grow your business. A well-optimized campaign can attract the right customers, lower acquisition costs, and drive real revenue. But managing PPC effectively requires time, expertise, and constant testing.

That’s where we come in. Our approach ensures your ads generate tangible business results, not just traffic. We handle everything from strategy to execution, so you can focus on scaling your business.

1. Spend Less Time Managing Ads and More Time Growing

Managing PPC campaigns can be overwhelming. Between optimizing bids, adjusting audiences, and keeping up with Google’s ever-changing algorithms, it’s easy to get lost in the details.

We take care of everything, so you don’t have to.

  • We handle bid adjustments, audience targeting, and A/B testing for you.
  • Our expert team ensures your campaigns are optimized for maximum ROI.
  • You’ll never have to repeat the same feedback twice, we get it right the first time.

2. Get Industry-Specific Expertise

Not all PPC strategies work the same across industries. What drives conversions for an eCommerce brand won’t necessarily work for a B2B SaaS company. That’s why we tailor our approach to fit your business.

3. Scale Your PPC Campaigns Without Wasting Budget

Scaling isn’t just about spending more, it’s about getting more conversions without increasing costs. We help you scale efficiently, ensuring your cost per acquisition remains under control.

  • We focus every dollar on high-intent clicks, not wasted impressions.
  • We refine landing pages to increase conversions and lower bounce rates.
  • We find the right mix to drive growth whether it’s Google Search, Display, YouTube, or Shopping ads

4. Continuous Optimization for Maximum Performance

A set-it-and-forget-it approach doesn’t work in PPC. The best results come from continuous testing and optimization.

  • We monitor campaign performance and make optimizations daily.
  • Headlines, ad copy, CTAs, and targeting are constantly refined for maximum effectiveness.
  • While AI-driven automation helps efficiency, human oversight ensures every ad is optimized for ROI.

5. High-Quality Ads That Convert

Getting clicks is only half the battle. If your ads don’t drive conversions, your budget is being wasted. That’s why we focus on crafting high-converting ads that turn traffic into revenue.

Every ad is designed not just to attract attention but to bring in the right customers who are ready to buy.

  • We write clear, persuasive messaging that speaks directly to your audience.
  • Every visual, headline, and description works together to drive action.
  • We tailor ads to each audience segment, first-time visitors, or returning customers

6. Clear, Measurable Results

We don’t just focus on impressions and clicks, we focus on real business results. You’ll always know what’s working and where there’s room for improvement.

  • Actionable insights with clear performance breakdowns
  • We measure success in leads, conversions, and revenue, not just vanity metrics.
  • Regular updates and strategy sessions keep you informed every step of the way.

Have an Extension of Your PPC & Google Ads Team Help Scale Up

Running successful PPC campaigns isn’t just about setting up ads. It’s about strategy, optimization, and knowing exactly how to turn clicks into conversions. Our team becomes an extension of yours, bringing expert-level precision to every campaign so you can scale faster and more profitably.

High-Converting Ad Copy That Drives Results

Words have power, especially in paid advertising. We write ad copy that grabs attention, sparks curiosity, and compels action. Every headline, description, and call to action is optimized to increase click-through rates and drive more conversions. Through continuous testing and refinement, we make sure your ads perform at their best.

PPC Strategies Built for Your Industry

Success in paid advertising isn’t guesswork. We analyze your market, study your competition, and dive deep into data to craft PPC strategies that work for your industry. From smart keyword targeting to bid management, every move is backed by insights to maximize return on ad spend.

Landing Pages That Convert More Clicks into Customers

If your landing page isn’t optimized, even the best ads will underperform. We fine-tune every element, from headlines to call-to-action buttons, ensuring your pages are designed to convert. Faster load times, clear messaging, and frictionless user experiences lead to lower acquisition costs and higher conversion rates.

Retargeting That Brings Visitors Back to Buy

Most people don’t convert the first time they see your ad. Retargeting changes that. We create tailored remarketing campaigns to re-engage visitors who browsed but didn’t buy. Whether they abandoned their cart, viewed key pages, or interacted with past ads, we make sure your brand stays top of mind and nudges them toward a purchase.

Ad Creatives Designed for Multi-Platform Success

Your audience isn’t on just one platform. Your ads shouldn’t be either. We design and repurpose creatives for Google Ads, social media, and display networks to maximize reach. Whether it’s static images, carousels, or videos, we ensure every ad is optimized for the platform it runs on.

How to Get Started With Us

Partnering with us is a straightforward process designed to get your PPC campaigns up and running quickly while ensuring long-term success. Here’s how you can get started:

Book a Free Consultation

The first step is a discovery call where we dive into your business, industry, and advertising goals. We’ll assess your current PPC efforts (if any) and discuss the challenges you’re facing. This helps us understand where you stand and identify opportunities to maximize your ad performance.

Comprehensive PPC Audit & Strategy Development

Once we understand your business, we conduct a deep-dive audit into your existing campaigns, competitive landscape, and keyword opportunities. If you’re starting fresh, we build a custom PPC strategy from the ground up, ensuring every element aligns with your goals. Our team crafts a roadmap detailing the best approach to optimize budget allocation, improve ad targeting, and increase return on ad spend.

Campaign Setup & Optimization

Once we’ve aligned on the strategy, we shift into execution, ensuring every element is optimized for success. We start by setting up or restructuring your Google Ads account to maximize efficiency and performance. Our team crafts high-converting ad copy that attracts and engages the right audience, driving meaningful interactions. We design and optimize landing pages to enhance user experience and improve conversion rates. By implementing advanced audience targeting and bid strategies, we ensure your ads reach the right people at the right time. Finally, we set up tracking and analytics to measure performance accurately, allowing for data-driven optimizations.

Launch, Test & Improve

Once your campaigns go live, we don’t just set them and forget them. Our team continuously monitors ad performance, making real-time adjustments to improve efficiency and scale results. We conduct A/B tests on ad creatives, landing pages, and audience segments to ensure your ads stay competitive and drive consistent conversions.

Ongoing Management & Growth Scaling

PPC success requires ongoing management and refinement. We provide detailed reports, performance insights, and regular strategy updates to keep your campaigns running at peak performance. As your business grows, we scale your ad spend strategically, ensuring you continue to get the best possible return on investment.

What Our Digital Marketing & Advertising Clients Have to Say

Trusted by Clients for delivering creative, results driven digital solutions.

– 52.7% – CPL

+181% – Website Traffic

+40% – CTR

73.6% – Net growth

renik 2

Oxgital completely took charge

I was amazed by the creativity of the Oxgital team. They designed our logo, built our website, and helped us in setting up all our marketing channels. The entire project tells our brand story and projects the services we offer. Oxgital is that company you need to change your digital presence story, I recommend them.

Oreniwa M.

MD - Renik

We Provide Services That Drives Results Across Different Industries.

Access a full team of specialists dedicated to creating impactful, customized strategies that drive results across these industries:

FinTech

PropTech

SaaS

RegTech

Logistics

PropTech

Healthcare

AgriTech

InsurTech

Web3

E-Commerce

B2B

Real Estate

Telecom

Renewable Energy

MarTech

Cybersecurity

LegalTech

Entertainment

AdTech

FoodTech

TravelTech

Frequently Asked Questions about PPC & Google Ads Strategy

Google Ads in Lagos, Nigeria can cost between ₦50,000 and ₦1,000,000 per month, depending on the campaign’s objectives and scope. The average cost per click is between ₦50 and ₦300.
Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results. When using Google Ads, you only pay when someone clicks on your ad to visit your site or call your business.
Google ads appear on Google’s search engine results pages (SERPs) when users type in keywords related to your business. In Nigeria, search campaigns are highly effective because they target users who are actively searching for specific information, products, or services.
It is possible to run Google Ads without a website. However, you need to have an alternative landing page to which you can direct your ad traffic. You can use social media profiles, eCommerce platforms, or lead generation forms as landing pages for your Google Ads campaigns.
You can pay for Google Ads in Naira! Google lets advertisers in some countries, like Nigeria, pay using their local money.

We Build PPC & Google Ads Campaigns That Drive Immediate Conversions

We capture high-intent traffic, turn clicks into customers, and scale your business with data-driven PPC strategies