MAS Website Project
Rewriting the Legal Playbook: How We Revamped MAS Tax & Legal Services’ Website
Client
MAS
Industry
Tax Practitioners
Service
Web Development
The Case: A Website That Needed a Urgent Amendment
MAS Tax and Legal Services is a trusted provider of tax and legal solutions, offering services like tax preparation, estate planning, business law, and more. Their mission is to help individuals and businesses navigate complex legal and financial landscapes with ease.
However, when MAS came to us, they were frustrated. They knew their website didn’t represent them. As a tax lawyer, credibility is everything, and we understood that.
“MAS told us, ‘As a tax lawyer, our job is to make things clear and professional for our clients,’ but their website did the complete opposite. They realized that their website needed to match the level of work they do, so they said, ‘We need a website that looks like us, like the professional that we are.'”
From our first meeting with Oxgital, we knew we were in good hands because a friend referred us to them. We don’t know how they do it, but the website they built gives us joy! Our website looks so good!
Uncovering the Evidence We Discovered About MAS Tax & Legal Services' Old Website
When we analyzed MAS’s original website, it was clear that their online presence didn’t reflect their real-life personality or expertise. And for a company that has built a strong career in tax law, that wasn’t acceptable.
We identified several pain points:
Outdated Design: The website looked old-fashioned and didn’t inspire confidence in potential clients.
Poor User Experience: The navigation was confusing, and important information about services, team members, and contact details was hard to find.
Lack of Mobile Optimization: The website wasn’t mobile-friendly, which made it difficult for users on smartphones or tablets to access information.
Ineffective Content Presentation: Service details were buried in long paragraphs, making it hard for users to quickly understand what was being offered.
We Built More Than a Website, We Built Trust and Authority
To tackle these challenges, we took a strategic approach to redesigning the website. Here’s how we did it:
Modern, Professional Design: We created a sleek, visually appealing design that reflects Mastax’s expertise in tax and legal services. The new website features a clean layout, high-quality images, and a professional color scheme that aligns with their brand identity.
Mobile-First Approach: The website is fully responsive, ensuring it looks and functions perfectly on all devices; desktops, tablets, and smartphones. This is especially important for busy professionals who often browse on their phones.
Clear Call-to-Actions (CTAs): We added strategic CTAs throughout the website, such as ” “Contact Us,” and “Grab Your Copy.” These are designed to guide visitors toward taking the next step.
SEO Optimization: To help Mastax attract more organic traffic, we optimized the website for search engines. This included keyword research, meta tags, and fast-loading pages.
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The Verdict: It Became A Digital Presence That Commands Respect
When MAS saw the outcome of their website, they said “ Now, when people visit our website, they instantly see the credibility, professionalism, and quality we bring to our work. If you’re serious about your business, your website should show it. And if you need the right team to make that happen, talk to Oxgital. They’ll take care of you.”
The redesigned website has had a significant impact on MAS’s business. Here’s what they’ve achieved:
Improved User Engagement: Visitors are spending more time on the website, exploring services, and engaging with the content.
Better Mobile Experience: With a mobile-responsive design, the website caters to users on the go, which is important for busy professionals.
Higher Organic Traffic: Thanks to SEO optimization, the website is now ranking higher on search engines, bringing in more potential clients.
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