Imagine a business owner in Lagos with ₦500,000 to spend on marketing. He has two options: He chooses the billboard because it “feels” more visible. But after two weeks, he can’t tell if any customers came from it. Meanwhile, his friend who sells the same product used that same ₦500,000 for digital ads and made […]
Digital vs Traditional Marketing in Nigeria: 2025 & Beyond Read More »
If funding guaranteed success, these Nigerian startups would still be here. But they’re not. Nigeria is home to thousands of startups, especially in cities like Lagos and Abuja, with over 3,000 active startups, according to Statista. Despite raising millions of dollars and attracting big-name investors, five well-known Nigerian platforms crashed, some within just a few
Introduction: Why Product Launches Fail Online in Nigeria You’ve probably seen it happen when someone hypes a new product on Instagram or Twitter, promises the world, and then vanishes after a few sales. Or worse, the product arrives and it’s nothing like what was advertised. In Nigeria’s online market, trust is everything. If people don’t
How to Launch a New Product Online in Nigeria (and Build Brand Trust) Read More »
In Nigeria, the majority of people browse the internet on their phones, rather than on desktops. Whether they’re visiting your site from Instagram, clicking on a Google ad, or checking out your WhatsApp business link, chances are they’re doing it on a mobile device. Here’s the thing: if your site takes too long to load,
How to Make Your Mobile Website Load Faster (For Nigerian Entrepreneurs) Read More »
