So, you’re thinking about hiring a digital marketing agency in Nigeria? But you keep asking yourself, how easy is it to choose a Digital Marketing agency for my business? How do I make sure I am not making a wrong decision?
Yes, these are essential questions you need to ask your potential Digital Marketing agency. If you’re ready to partner with an agency but don’t know how to find the right match, in this article, we share the 10 questions you need to ask before choosing a Digital Marketing agency in Nigeria.
How To Choose a Digital Marketing Agency
Selecting the best marketing agency in Nigeria is essential to your company’s success, but understanding what questions to ask could determine the difference between a successful and unsuccessful partnership.
Before you sign, you should ask a digital agency these ten most important questions, which are categorized by areas of competence, tools and technology, performance, metrics, communication, and more.
Agency Expertise
- Can you show me case studies or examples of previous work?
The first thing you should always do when choosing a marketing agency is to request references, case studies, samples of prior work, and client testimonials. It’s important to see what they’ve done so you can gauge whether they have enough experience in your industry and whether their strategy can deliver the results you’re looking for.
There are many types of digital marketing agencies. Some just design websites. Others focus specifically on social media or PPC. But most of these digital marketing agencies will tell you they can get you the leads you want for less.
- How do you stay updated with industry trends and changes?
The digital landscape is constantly evolving, making it essential for any competent digital marketing agency to stay in the loop with the latest trends and technologies. When evaluating potential partners, it’s crucial to ask how they stay in the know in the ever-changing world of marketing and how they incorporate these new insights and tactics into their strategies to ensure your campaigns remain competitive and effective.
You can also ask if they are actively sharing knowledge on LinkedIn. Here at Oxgital, our SMEs (Subject Matter Experts) are constantly expanding their skill sets and sharing that information on LinkedIn and in webinars. This commitment to knowledge sharing not only keeps us at the forefront of the industry but also demonstrates our dedication to educating our audience.
Tools and Technologies
- What tools do you use?
Digital marketing is a tool-centric industry. The best marketers rely on third-party optimization tools to improve campaigns and ensure their strategies deliver top-notch results.
Ask a digital firm what tools they will use to create your digital marketing plan before hiring them. Given your digital marketing objectives, consider whether such tools are appropriate.
Performance and Outcomes
- Can you make sure I’m at the top search results on Google?
Any agency that immediately answers “yes” to this question is one you might want to step away from. We’ll explain.
No matter how good your digital marketing agency is, only Google understands how Google’s algorithm works, which means a digital marketing agency can’t guarantee that your business will show up in the top ranking for search results.
If they respond with an answer like, “Well, this is our plan to try to get you in the top search results,” and go on to give you specific strategies they’ll use to boost your company’s ranking potential, you’re probably in good hands.
- What goals are you setting for my project?
When it comes to a digital marketing agency, nothing is more revealing than their project goals. It is required that you seek an agency that uses SMART goals. A SMART aim is specific, measurable, attainable, relevant, and timely.
Here at Oxgital, we like to break our clients’ goals down based on thorough research we’ve completed by analyzing their sites and industries. We look at existing traffic, conversion rates, and more to determine how much we can reasonably improve in a specific period.
- When can I expect to see results?
This is another question where the way an agency answers it is more important than how they answer it.
Because of the way that organic search results work, there’s no way to guarantee quick results. Search engines need time to crawl your site and then index it based on the information they find. That means your organic search results can take weeks and even months to improve.
If you’re hiring a digital marketing agency to do any content marketing or SEO work to boost your organic ranking, you won’t see immediate results. If you’re working with a digital marketing agency that advises otherwise, you should take another close look at their strategies.
Reporting and Metrics
- What KPIs do you track, and what reporting will you offer?
A digital marketing agency is a business partner. You’ll be paying them, so you want to know where your money is going and what it is doing for you.
That’s why you need to ask this question and figure out what KPIs (key performance indicators or metrics) they’re tracking and how often they’re sharing those results with you. Most quality digital marketing agencies track a variety of KPIs, ranging from metrics on your site to your search engine rankings to your revenue growth.
The metrics they measure will depend on your company’s unique goals, but you must ensure that they’ll be measuring KPIs relevant to those goals before you hire them.
- How do you measure and report ROI?
Understanding the return on investment (ROI) is essential when partnering with an agency. It’s not just about the upfront costs but also about the agency’s long-term value to your business.
When discussing potential partnerships, ask how the agency calculates the ROI of its marketing efforts. Are they using advanced analytics tools to track the performance of campaigns across various channels? What metrics are they monitoring to evaluate success; lead generation, conversion rates, or perhaps customer lifetime value?
Communication and Collaboration
- Who will I be working directly with?
You should have at least one principal contact for your digital marketing project, regardless of the digital marketing agency you work with. This person is most likely not going to be the salesperson you have been working with up to this point.
Each digital marketing firm is unique. Some prefer a more hands-on-deck approach where you have direct and immediate access to the majority of the team members working on your project, while others will have account managers or project managers.
- What will you need from me?
Before hiring a digital marketing agency, this is one of the most important questions to ask. It helps you and the agency better understand what it will be like to work on this project together.
A group of specialists in digital marketing makes up your digital marketing agency. Although they ought to be reasonably knowledgeable about your sector, you are the one with the most in-depth knowledge of it. Any good digital marketing firm will tell you that they require your input. In addition to ensuring that the content they provide for your website is appropriate for you, they must also confirm that they have accurately identified your target consumers.
Are You Ready To Achieve Your Business Goals?
Let’s discuss if you feel overwhelmed by the process of choosing the right agency. Our goal at Oxgital is to engage directly with you, comprehend your unique needs, and propel your business forward strategically. We are available to assist you if you are looking for a partner who truly cares about advancing your company. See how we can develop together by getting in touch today!
