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Branding

CEOs Take Note: 5 Million-Dollar Nigerian Startups That Failed Miserably (And Exactly Why)

CEOs Take Note: 5 Million-Dollar Nigerian Startups That Failed Miserably (And Exactly Why)

If funding guaranteed success, these Nigerian startups would still be here. But they’re not.  Nigeria is home to thousands of startups, especially in cities like Lagos and Abuja, with over 3,000 active startups, according to Statista. Despite raising millions of dollars and attracting big-name investors, five well-known Nigerian platforms crashed, some within just a few […]

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How to Launch a New Product Online in Nigeria (and Build Brand Trust)

How to Launch a New Product Online in Nigeria (and Build Brand Trust)

Introduction: Why Product Launches Fail Online in Nigeria You’ve probably seen it happen when someone hypes a new product on Instagram or Twitter, promises the world, and then vanishes after a few sales. Or worse, the product arrives and it’s nothing like what was advertised. In Nigeria’s online market, trust is everything. If people don’t

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How to Build a Brand Identity For Your Business In Nigeria

How to Build a Brand Identity For Your Business In Nigeria

Imagine Josh, the owner of a local food delivery business in Lagos. He delivers delicious meals right on time, and his existing customers love the service. But despite his quality and effort, he finds it hard to get noticed online. Meanwhile, another food delivery brand with a memorable name, sleek packaging, and an active social

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How To Make Your Brand Stand Out

Elevate Your Brand Identity with Oxgital: Best Branding and Design Agency in Nigeria

In the competitive business landscape of Nigeria, establishing a distinctive brand identity is important to capturing the attention of customers and fostering lasting connections. This is where Oxgital, the leading Branding and Design agency in Nigeria, steps in. This article delves into how Oxgital is redefining brand aesthetics and communication through its exceptional branding and design services.

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