TikTok has taken over Nigeria’s social space, from music challenges and viral dance moves to influencer trends that everyone talks about. One minute, a song is unknown; the next, it’s playing at owambe parties and on car speakers across Lagos. Yet, many Nigerian brands still treat TikTok as “just for Gen Z” or a platform […]
How Nigerian Brands Can Use TikTok for Viral Growth Read More »
When I walk into any shop in Nigeria, I notice the fridge by the counter is always filled with different drinks. Coca-Cola, Pepsi, 7Up, and several other drinks are all there, fighting for the same space. But here’s what always surprises me, my eyes land on Coke first before I even notice the others. Why
How Coca-Cola, Pepsi & 7Up Win with Brand Identity Read More »
If funding guaranteed success, these Nigerian startups would still be here. But they’re not. Nigeria is home to thousands of startups, especially in cities like Lagos and Abuja, with over 3,000 active startups, according to Statista. Despite raising millions of dollars and attracting big-name investors, five well-known Nigerian platforms crashed, some within just a few
Introduction: Why Product Launches Fail Online in Nigeria You’ve probably seen it happen when someone hypes a new product on Instagram or Twitter, promises the world, and then vanishes after a few sales. Or worse, the product arrives and it’s nothing like what was advertised. In Nigeria’s online market, trust is everything. If people don’t
How to Launch a New Product Online in Nigeria (and Build Brand Trust) Read More »
Imagine Josh, the owner of a local food delivery business in Lagos. He delivers delicious meals right on time, and his existing customers love the service. But despite his quality and effort, he finds it hard to get noticed online. Meanwhile, another food delivery brand with a memorable name, sleek packaging, and an active social
How to Build a Brand Identity For Your Business In Nigeria Read More »
Why does branding matter so much? Because it sets you apart from other competitors, your brand communicates to your audience what you do and where you stand within the industry. Your brand is like a unique identity. It helps people recognize your business and understand what makes you different from others. It’s your business’s personality,
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In the competitive business landscape of Nigeria, establishing a distinctive brand identity is important to capturing the attention of customers and fostering lasting connections. This is where Oxgital, the leading Branding and Design agency in Nigeria, steps in. This article delves into how Oxgital is redefining brand aesthetics and communication through its exceptional branding and design services.
Elevate Your Brand Identity with Oxgital: Best Branding and Design Agency in Nigeria Read More »
