If funding guaranteed success, these Nigerian startups would still be here. But they’re not. Nigeria is home to thousands of startups, especially in cities like Lagos and Abuja, with over 3,000 active startups, according to Statista. Despite raising millions of dollars and attracting big-name investors, five well-known Nigerian platforms crashed, some within just a few […]
Introduction: Why Product Launches Fail Online in Nigeria You’ve probably seen it happen when someone hypes a new product on Instagram or Twitter, promises the world, and then vanishes after a few sales. Or worse, the product arrives and it’s nothing like what was advertised. In Nigeria’s online market, trust is everything. If people don’t
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In Nigeria, the majority of people browse the internet on their phones, rather than on desktops. Whether they’re visiting your site from Instagram, clicking on a Google ad, or checking out your WhatsApp business link, chances are they’re doing it on a mobile device. Here’s the thing: if your site takes too long to load,
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Businesses of all sizes now depend on digital marketing to drive development and prosperity. Nevertheless, common errors that are simple to make might cause every good idea for digital marketing to fail. We’ll look at five common mistakes in setting marketing goals and how to avoid them. What Are Marketing Goals? Any successful digital marketing
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Digital marketing has transformed the way businesses reach and engage with customers globally, and Nigeria is no exception. As internet usage and smartphone adoption continue to surge across the country, more businesses are tapping into the power of online marketing. Yet despite its growth, digital marketing in Nigeria is still clouded with many myths and
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The demand for skilled marketers is higher than ever. A recent study shows that digital marketing will be one of the most sought-after skills by 2025. However, many professionals struggle to keep up with the fast-changing trends and technologies in the industry. This skills gap can result in missed chances, poor campaigns, and a loss
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So, you’re thinking about hiring a digital marketing agency in Nigeria? But you keep asking yourself, how easy is it to choose a Digital Marketing agency for my business? How do I make sure I am not making a wrong decision? Yes, these are essential questions you need to ask your potential Digital Marketing agency.
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Are you ready to find out the top social media marketing tools? Then, we’ve got you covered. As you are already aware, social media marketers maintain and maximize their online presence through the use of social media management tools and other content marketing solutions. However, what are they specifically? Find the 8 best social media
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Lagos has developed into a successful hub for marketing agencies, positioning itself as Nigeria’s heart for marketing solutions. Working with the proper digital marketing agency may boost your brand’s visibility, draw in more clients, and boost sales for any Lagos-based company, whether it is new or established. But how can you pick the best agency
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A strong online presence is no longer optional, it’s a necessity. Whether you’re a startup, an established business, or an entrepreneur, partnering with the best digital marketing company in Lagos, Nigeria can skyrocket your brand visibility, attract more customers, and increase revenue. But with so many options, how do you choose the best agency for
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