Imagine two Nigerian brands selling the same product online. One spends hours guessing who to target and keeps boosting posts that barely convert. The other uses AI to instantly analyse customer behaviour, predict what buyers want, and run ads that hit the right people every time. Guess which one spends less and earns more? That’s […]
Using AI in Marketing and Advertising in 2026: Everything You Should Know Read More »
A Lagos fashion brand just dropped a new campaign, sharp graphics, trendy music, and a popular influencer. The buzz is loud, sales are rising, and everyone’s impressed. Then, out of nowhere, a notice arrives: The ad must come down. ARCON says it breaks new advertising rules. The brand is fined, and the campaign’s momentum dies
ARCON Rules Every Nigerian Marketer and Business Must Know (2026 Guide) Read More »
If you run a business, you’ve probably noticed something: getting steady visitors to your website is hard. You might have tried Facebook ads, boosted posts, or SEO, but the traffic still drops. Here’s the thing: what if the people already following you, your email subscribers, could become your most loyal website visitors? Many businesses in
How To Drive Traffic to Your Website with Email Marketing Read More »
If you’ve ever run a Facebook, Instagram, or Google ad and still ended up with zero sales, you’re not alone. Many businesses in Nigeria are investing heavily in paid ads but not seeing tangible results. You might get plenty of clicks, maybe even followers, but when it comes to actual conversions, things don’t really work
Common Paid Ads Mistakes Nigerian Businesses Make Read More »
TikTok has taken over Nigeria’s social space, from music challenges and viral dance moves to influencer trends that everyone talks about. One minute, a song is unknown; the next, it’s playing at owambe parties and on car speakers across Lagos. Yet, many Nigerian brands still treat TikTok as “just for Gen Z” or a platform
How Nigerian Brands Can Use TikTok for Viral Growth Read More »
Walk down any street in Lagos today, and you’ll notice something: almost everyone is glued to their phone. Whether it’s scrolling through Instagram, shopping on Jumia, sending money on Opay, or catching vibes on TikTok, Nigerians are spending more time online than before. But here’s the problem: while consumers are already online, many businesses in
Digital Marketing Tips Every Business in Nigeria Should Know Read More »
Your small business doesn’t need a huge budget to get noticed. At oxgital, we find that the most effective marketing does not come from expensive ad campaigns or complicated funnels. It comes from honest content that connects with people in the market. Take one of our clients, Alayo The Brand, for example. This premium sleepwear
15 Marketing Ideas for Small Nigerian Businesses [Examples Included] Read More »
Every brand wants attention online, but attention alone doesn’t pay the bills. What really matters is engagement, getting people to react, comment, share, and take action on your content. Without it, even the most creative digital campaigns risk being ignored. For businesses in Nigeria and across the world, boosting audience engagement is no longer optional.
How To Boost Audience Engagement With Digital Marketing Read More »
If you’re a small business owner, CEO, or founder, you’ve probably had this thought at least once: “How do we even stand a chance against those giant brands with marketing budgets bigger than our entire yearly revenue?” I’ve studied this problem closely, and the reality is clear: big brands dominate billboards, search results, and social
How Small Businesses Can Compete with Big Brands Using Digital Marketing Read More »
If you think digital ads in Nigeria look the same as they did five years ago, think about it again. The way brands connect with audiences is changing at lightning speed, from AI-powered personalization to the dominance of short-form videos and even shoppable posts that turn your social feed into a storefront. For businesses in
Digital Advertising Trends in Nigeria to Watch in 2026 Read More »
For many Nigerian SMEs, digital advertising is no longer optional; it’s one of the fastest ways to reach customers, grow sales, and compete with bigger brands. Whether it’s Facebook, Instagram, or Google, online marketing has opened doors that traditional methods can’t match. But here’s the problem: too many Nigerian businesses make common mistakes that end
Digital Advertising Mistakes Nigerian SMEs Must Avoid Read More »
Nigerians still think marketing and advertising are the same. You should think about it again. It’s gotten harder to tell the two apart over time, but today, the differences between marketing and advertising go far beyond budget allocation or campaign tactics. Marketing and advertising reflect a total change in how businesses connect with Nigerians. With
The Differences Between Marketing and Advertising In Nigeria Read More »
Running a business in Nigeria comes with its fair share of challenges, including unpredictable market conditions, high competition, and limited budgets. Small and medium-sized businesses often find it difficult to gain visibility without overspending. Traditional advertising methods like billboards, radio, and TV remain out of reach for many, both in cost and in effectiveness. But
10 Digital Marketing Strategies for Businesses in Nigeria Read More »
![Google Is Indexing Instagram Posts [July 2025 Update]](https://oxgital.com/wp-content/uploads/2025/08/Google-Is-Indexing-Instagram-Posts-July-2025-Update-1024x683.jpg)
Just two days ago, our CMO asked me, “Do you know that Google now indexes Instagram posts?” I said “No”, feeling reluctant So… he said, “You should find out.” I head over to Google to make a few searches, then I noticed something unusual: I searched for a trending topic on Google, and right there
Running a business in Nigeria comes with its fair share of challenges, including unpredictable market conditions, high competition, and limited budgets. Small and medium-sized businesses often find it difficult to gain visibility without overspending. Traditional advertising methods like billboards, radio, and TV remain out of reach for many, both in cost and in effectiveness. But
10 Digital Marketing Strategies for Businesses in Nigeria Read More »
If funding guaranteed success, these Nigerian startups would still be here. But they’re not. Nigeria is home to thousands of startups, especially in cities like Lagos and Abuja, with over 3,000 active startups, according to Statista. Despite raising millions of dollars and attracting big-name investors, five well-known Nigerian platforms crashed, some within just a few
Introduction: Why Product Launches Fail Online in Nigeria You’ve probably seen it happen when someone hypes a new product on Instagram or Twitter, promises the world, and then vanishes after a few sales. Or worse, the product arrives and it’s nothing like what was advertised. In Nigeria’s online market, trust is everything. If people don’t
How to Launch a New Product Online in Nigeria (and Build Brand Trust) Read More »
In Nigeria, the majority of people browse the internet on their phones, rather than on desktops. Whether they’re visiting your site from Instagram, clicking on a Google ad, or checking out your WhatsApp business link, chances are they’re doing it on a mobile device. Here’s the thing: if your site takes too long to load,
How to Make Your Mobile Website Load Faster (For Nigerian Entrepreneurs) Read More »
Businesses of all sizes now depend on digital marketing to drive development and prosperity. Nevertheless, common errors that are simple to make might cause every good idea for digital marketing to fail. We’ll look at five common mistakes in setting marketing goals and how to avoid them. What Are Marketing Goals? Any successful digital marketing
5 Common Mistakes in Setting Marketing Goals and How to Avoid Them Read More »
Digital marketing has transformed the way businesses reach and engage with customers globally, and Nigeria is no exception. As internet usage and smartphone adoption continue to surge across the country, more businesses are tapping into the power of online marketing. Yet despite its growth, digital marketing in Nigeria is still clouded with many myths and
Common Misconceptions About Digital Marketing in Nigeria Read More »
The demand for skilled marketers is higher than ever. A recent study shows that digital marketing will be one of the most sought-after skills by 2025. However, many professionals struggle to keep up with the fast-changing trends and technologies in the industry. This skills gap can result in missed chances, poor campaigns, and a loss
10 In-Demand Digital Marketing Skills Read More »
So, you’re thinking about hiring a digital marketing agency in Nigeria? But you keep asking yourself, how easy is it to choose a Digital Marketing agency for my business? How do I make sure I am not making a wrong decision? Yes, these are essential questions you need to ask your potential Digital Marketing agency.
10 Questions to Ask Before Hiring a Digital Marketing Agency Read More »
Are you ready to find out the top social media marketing tools? Then, we’ve got you covered. As you are already aware, social media marketers maintain and maximize their online presence through the use of social media management tools and other content marketing solutions. However, what are they specifically? Find the 8 best social media
8 Social Media Marketing Tools for Nigerian Businesses Read More »
Lagos has developed into a successful hub for marketing agencies, positioning itself as Nigeria’s heart for marketing solutions. Working with the proper digital marketing agency may boost your brand’s visibility, draw in more clients, and boost sales for any Lagos-based company, whether it is new or established. But how can you pick the best agency
Top 5 Digital Marketing Agencies in Lagos Read More »
A strong online presence is no longer optional, it’s a necessity. Whether you’re a startup, an established business, or an entrepreneur, partnering with the best digital marketing company in Lagos, Nigeria can skyrocket your brand visibility, attract more customers, and increase revenue. But with so many options, how do you choose the best agency for
Best Digital Marketing Company in Lagos Nigeria Read More »
Billboard advertising costs can vary widely depending on factors such as location, type, and duration of the campaign. But there are clear ways to calculate these costs. Here’s a detailed breakdown of how to calculate billboard advertising costs step by step. 1. Determine the Monthly Rental Cost The cost of renting a billboard depends largely
How to Calculate Billboard Advertising Cost in Nigeria Read More »
This is a complete guide to billboard advertising in 2025. In this in-depth guide, you’ll learn: So, if you’re ready to leverage the power of billboard advertising in 2025, this guide is for you. Let’s dive right in. What is Billboard Advertising? Billboard advertising is designing, placing, and managing large outdoor displays to promote your
The Ultimate Guide to Billboard Advertising in Nigeria Read More »
