Oxgital

Cudium: Marketing a B2B Fintech Company in Nigeria to 100m$ in Revenue

Client:
Cudium
Industry:
Target Market:
Nigeria

Overview

Cudium helps African businesses pay international suppliers and partners across markets including China, the United States, and the United Kingdom. Its platform serves businesses that need reliable payment options to support international trade.

Oxgital delivered digital marketing campaigns to strengthen Cudium’s visibility, communicate its value, and attract businesses looking for cross-border payment solutions.

The Challenge

Cudium needed to build confidence among businesses considering a new payment provider. Prospective customers needed to understand how the platform addressed their concerns about payment delays, costs, and reliability before trusting it with their international transactions.

What We Delivered

  • Educational content: Created articles and explainers addressing international payment challenges and showing how Cudium helps businesses navigate them.
  • Customer stories: Amplified testimonials demonstrating the platform’s role in everyday business payments.
  • Influencer collaborations: Engaged finance and business voices to introduce Cudium to relevant audiences.
  • Paid advertising: Ran campaigns across Google, LinkedIn, Facebook, and Instagram, including search ads reaching businesses actively seeking international payment solutions.
  • Website dev

The Outcome

The campaign supported growth in website traffic and sign-ups while strengthening Cudium’s visibility among Nigerian businesses. Educational content and customer stories gave prospective users more context to understand the platform and consider it for their payment needs.

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