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Knorr: Jollof Fest 2026 Media Partnership and Content Production for Knorr Nigeria.

Client:
Knorr
Industry:
Services:
Target Market:
Nigeria

Overview

Overview

Knorr is a food seasoning brand under Unilever, offering seasoning products that bring flavour to everyday cooking. In June 2026, Knorr hosted Jollof Fest in Lagos, a celebration of Nigerian food and culture that also marked the introduction of its new Smokey Party Jollof Seasoning.

Oxgital supported Knorr on media coverage and production for the event at Muri Okunola Park, Victoria Island. The project focused on capturing the festival experience and creating visual content around the product launch, culinary activities, entertainment, and audience participation.

The Challenge

With cooking demonstrations, food experiences, celebrity appearances, and live performances taking place throughout the Jollof fest 2026 event, the challenge was to document the scale, excitement, key moments and translate the festival’s energy into engaging visual content for the brand, while capturing the launch of its new seasoning product.

What We Delivered

  • Educational content: Created articles and explainers addressing international payment challenges and showing how Cudium helps businesses navigate them.
  • Customer stories: Amplified testimonials demonstrating the platform’s role in everyday business payments.
  • Influencer collaborations: Engaged finance and business voices to introduce Cudium to relevant audiences.
  • Paid advertising: Ran campaigns across Google, LinkedIn, Facebook, and Instagram, including search ads reaching businesses actively seeking international payment solutions.
  • Website dev

The Outcome

Knorr gained media coverage and visual content documenting the launch of its Smokey Party Jollof Seasoning at Jollof Fest 2026. The production captured the brand experience and key festival moments, providing content that could extend the event’s visibility beyond the venue and support ongoing brand communication.

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