Nigerians still think marketing and advertising are the same. You should think about it again. It’s gotten harder to tell the two apart over time, but today, the differences between marketing and advertising go far beyond budget allocation or campaign tactics. Marketing and advertising reflect a total change in how businesses connect with Nigerians. With […]
The Differences Between Marketing and Advertising In Nigeria Read More »
Running a business in Nigeria comes with its fair share of challenges, including unpredictable market conditions, high competition, and limited budgets. Small and medium-sized businesses often find it difficult to gain visibility without overspending. Traditional advertising methods like billboards, radio, and TV remain out of reach for many, both in cost and in effectiveness. But
10 Digital Marketing Strategies for Businesses in Nigeria Read More »
Running a business in Nigeria comes with its fair share of challenges, including unpredictable market conditions, high competition, and limited budgets. Small and medium-sized businesses often find it difficult to gain visibility without overspending. Traditional advertising methods like billboards, radio, and TV remain out of reach for many, both in cost and in effectiveness. But
10 Digital Marketing Strategies for Businesses in Nigeria Read More »
Your social media posts are getting likes, shares, and even comments, but your sales numbers aren’t moving. Sound familiar? The truth is, while social media is a powerful tool for building brand awareness, it’s not where most people make buying decisions. That’s where your website comes in. Social media opens the door, but your website
How Social Media Builds Awareness and Website Conversions Read More »
SEO is one of the most powerful tools in digital marketing, but it’s also one of the most misunderstood. The SEO industry changes constantly. What worked five years ago may not work for your website today. Google rolls out algorithm updates regularly, and user behavior changes and search engines are now smarter than ever at
5 Common SEO Myths & Misconceptions Debunked in 2025 Read More »
Why SEO Is No Longer Optional in Nigeria Think about the last time you needed a product or service. Did you ask a friend, or did you pick up your phone and search it on Google? Today, most Nigerians go online first. Whether it’s searching for a nearby supermarket, comparing phone prices, or checking restaurant
4 Benefits of SEO for Businesses in Nigeria Read More »
Imagine a business owner in Lagos with ₦500,000 to spend on marketing. He has two options: He chooses the billboard because it “feels” more visible. But after two weeks, he can’t tell if any customers came from it. Meanwhile, his friend who sells the same product used that same ₦500,000 for digital ads and made
Digital vs Traditional Marketing in Nigeria: 2025 & Beyond Read More »
If funding guaranteed success, these Nigerian startups would still be here. But they’re not. Nigeria is home to thousands of startups, especially in cities like Lagos and Abuja, with over 3,000 active startups, according to Statista. Despite raising millions of dollars and attracting big-name investors, five well-known Nigerian platforms crashed, some within just a few
Introduction: Why Product Launches Fail Online in Nigeria You’ve probably seen it happen when someone hypes a new product on Instagram or Twitter, promises the world, and then vanishes after a few sales. Or worse, the product arrives and it’s nothing like what was advertised. In Nigeria’s online market, trust is everything. If people don’t
How to Launch a New Product Online in Nigeria (and Build Brand Trust) Read More »
In Nigeria, the majority of people browse the internet on their phones, rather than on desktops. Whether they’re visiting your site from Instagram, clicking on a Google ad, or checking out your WhatsApp business link, chances are they’re doing it on a mobile device. Here’s the thing: if your site takes too long to load,
How to Make Your Mobile Website Load Faster (For Nigerian Entrepreneurs) Read More »
