Àlàyò is a Nigerian sleepwear and loungewear brand built around comfort, ease, and understated style.
Oxgital worked with the company to build and launch the brand from the ground up. From brand identity and website development to content production, influencer collaborations, and advertising, we delivered the foundations and campaigns that introduced Àlàyò to the market.
Starting from zero, Àlàyò needed to turn its founder’s vision into a recognisable brand and a functioning online business. The challenge was to establish its identity, communicate the appeal of its collections, and give customers a clear path from discovering the brand to making a purchase.
Àlàyò launched with a clear identity, a live online store, original brand content, and marketing campaigns to support customer acquisition.
Reported campaign results included:
