Saka: Brand Ambassador and Influencer Marketing for a Nigerian Real Estate Campaign

Client:

Saka X Citi Buildings

Industry:

Real Estate

Services:

Corporate Communications, Digital Marketing

Target Market:

Nigeria

Overview

Dr Hafiz Oyetoro, popularly known as Saka, is a Nigerian actor and entertainer recognised for his longstanding presence in Nigerian television and entertainment.

His familiar public personality and cross-generational appeal made him a suitable ambassador for a real estate campaign focused on accessible homeownership.

Oxgital facilitated and managed Saka’s brand ambassador partnership for Citi Buildings, a Nigerian real estate company. The collaboration covered ambassador selection, partnership coordination, creative direction, and public relations to introduce the housing campaign to a wider audience and build credibility around its message.

The Challenge

Citi Buildings needed a trusted public figure to communicate its homeownership offer to Nigerians who were sceptical of property investments or considered homeownership financially out of reach. The challenge was to identify an ambassador whose personality aligned with the campaign, establish a sustained partnership, and develop promotional content that felt authentic to both the audience and the brand.

What We Delivered

The Outcome

The partnership increased awareness of Citi Buildings’ homeownership campaign and strengthened audience engagement through Saka’s public recognition.

His involvement helped communicate the housing offer through a familiar personality while extending the campaign’s reach across social media and digital publications.