Tursan Energy is a Chinese solar energy manufacturer established in 2020, specialising in portable power stations, lithium batteries, hybrid inverters, and home energy storage systems.
With an established manufacturing operation in China, the company sought to expand its presence into Nigeria and introduce its energy solutions to residential, commercial, and wholesale buyers.
Oxgital was engaged to support Tursan’s entry into the Nigerian market through brand localisation, website development, and digital marketing. The project focused on establishing a credible digital presence, adapting the company’s product communication to Nigerian buyers, and creating channels for product discovery and customer inquiries.
