Orí Adé is a Nigerian fashion brand rooted in Yoruba heritage and contemporary menswear. Its collections include handcrafted caps, linen sets, kaftans, and agbadas, designed and finished in Lagos.
Oxgital developed the creative direction, produced visual content, and shaped the social media approach to communicate the craftsmanship and cultural identity behind the collections.
Orí Adé needed social content that reflected the detail and character of its products. The challenge was to establish a consistent visual presentation that preserved the brand’s cultural identity while appealing to Nigerian and diaspora audiences.
Orí Adé gained a consistent visual direction and a reusable content library for its social channels. The work brought product detail, styling, and cultural identity into a clearer presentation, giving the brand assets for ongoing campaigns, collection promotions, and everyday social content.
