Cynthia Nwadiora, popularly known as Cee-C, is a Nigerian reality television personality, actress, and fashion influencer recognised for her presence in the entertainment and beauty industries. Oxgital brought on Cee-C for an influencer marketing collaboration for CrownMane Hair.
The project combined influencer coordination, creative direction, and professional video production to showcase the brand’s hair collections through a recognisable entertainment personality.
Crown Mane Hair needed promotional content that would present its products through a personality familiar to its target audience. The challenge was to coordinate the collaboration, develop a visual approach that complemented Cee-C’s personal style, and produce engaging videos that showcased the brand’s hair products without losing the authenticity of the collaboration.
The collaboration produced professionally shot promotional videos featuring Cee-C and Crown Mane Hair’s products. The content connected the brand’s hair collections with a recognisable fashion and entertainment personality, providing a new way to present its products to beauty-conscious audiences.
The project also demonstrated Oxgital’s ability to coordinate celebrity influencer partnerships and manage the creative production needed to bring brand collaborations to life.
