Oxgital

Tacha: Celebrity Influencer Marketing and Video Production for Crown Mane Hair

Client:
Tacha X Crown Mane Hair
Industry:
Target Market:
Nigeria

Overview

Natacha Akide, popularly known as Tacha, is a Nigerian media personality, entrepreneur, and influencer with an established presence in entertainment, fashion, and lifestyle. Her public profile and connection with digital audiences have made her a recognisable figure in Nigerian influencer marketing.

Oxgital brought on Tacha for an influencer marketing collaboration for CrownMane Hair. The project brought together celebrity influencer marketing, creative direction, and video production to create promotional content featuring Tacha and the brand’s hair collections.

The Challenge

Crown Mane Hair needed to strengthen its promotional content through a celebrity collaboration that connected with the Nigerian beauty and lifestyle audience.

The challenge was to manage Tacha’s collaboration, develop a creative direction that aligns with both the influencer and the brand, and produce videos that presented the hair products properly while maintaining an engaging visual style.

What We Delivered

The Outcome

Crown Mane Hair gained professionally produced promotional content featuring Tacha, bringing a recognisable entertainment personality into the brand’s beauty marketing.

The collaboration provided video assets that presented its hair products through an influencer with an established digital audience.

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