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John Oyeleke

Digital Ads Campaigns in Nigeria: What You Need to Know Before Running Campaigns

Digital Ads Campaigns in Nigeria: What You Need to Know Before Running Campaigns

If you’ve ever run ads in Nigeria and felt like your money just “entered voicemail,” you’re not alone.  Every day, businesses pour money into digital campaigns, boosting posts, targeting random interests, or running ads simply because their competitors are doing it, and then wonder why nothing has changed. The truth is, most businesses in Nigeria […]

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AI Search Optimization in Nigeria: How to Get Found by Chat GPT, Meta AI, Claude, Gemini, and other AIs

AI Search Optimization in Nigeria: How to Get Found by Chat GPT, Meta AI, Claude, Gemini, and other AIs

If you’ve noticed something lately, it’s this: people don’t Google everything anymore. They ask AI. “ChatGPT, what’s the best place to buy office chairs in Lagos?” “Meta AI, recommend a reliable cleaning service near me.” “Claude, how do I start a POS business in Nigeria?” AI assistants aren’t just answering questions; they’re quietly becoming the

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Digital PR for Nigerian Brands: How to Get Featured in National Media

Digital PR for Nigerian Brands: How to Get Featured in National Media

Last year, a mid-sized tech startup in Abuja launched a brilliant payment solution, one that could rival Nigeria’s biggest fintech names. They ran ads, worked with influencers, and kept posting content. But outside their small circle, no one noticed. No media coverage. No buzz. A month later, their competitor with a similar product got featured

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How to Measure Brand Health: Practical KPIs for Nigerian Businesses

How to Measure Brand Health: Practical KPIs for Nigerian Businesses

When was the last time you checked how your brand is really doing? Not your sales numbers or social media likes, your brand health. Many Nigerian business owners measure success only by revenue, engagement, or ad results. But what if your sales are growing while your brand’s reputation is quietly fading? That’s the tricky part

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Using AI in Marketing and Advertising in 2026: Everything You Should Know

Using AI in Marketing and Advertising in 2026: Everything You Should Know

Imagine two Nigerian brands selling the same product online.  One spends hours guessing who to target and keeps boosting posts that barely convert. The other uses AI to instantly analyse customer behaviour, predict what buyers want, and run ads that hit the right people every time.  Guess which one spends less and earns more? That’s

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ARCON Rules Every Nigerian Marketer and Business Must Know (2026 Guide)

ARCON Rules Every Nigerian Marketer and Business Must Know (2026 Guide)

A Lagos fashion brand just dropped a new campaign, sharp graphics, trendy music, and a popular influencer. The buzz is loud, sales are rising, and everyone’s impressed. Then, out of nowhere, a notice arrives: The ad must come down.  ARCON says it breaks new advertising rules. The brand is fined, and the campaign’s momentum dies

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How To Drive Traffic to Your Website with Email Marketing

How To Drive Traffic to Your Website with Email Marketing

If you run a business, you’ve probably noticed something: getting steady visitors to your website is hard.  You might have tried Facebook ads, boosted posts, or SEO, but the traffic still drops. Here’s the thing: what if the people already following you, your email subscribers, could become your most loyal website visitors? Many businesses in

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Common Paid Ads Mistakes Nigerian Businesses Make

Common Paid Ads Mistakes Nigerian Businesses Make

If you’ve ever run a Facebook, Instagram, or Google ad and still ended up with zero sales, you’re not alone. Many businesses in Nigeria are investing heavily in paid ads but not seeing tangible results. You might get plenty of clicks, maybe even followers, but when it comes to actual conversions, things don’t really work

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SEO vs. Paid Ads: Which Works Better for Nigerian Businesses?

SEO vs. Paid Ads: Which Works Better for Nigerian Businesses?

Every Nigerian business wants one thing: “Results”; more traffic, more leads, and more sales. But when it comes to online marketing, one question keeps coming up: “Should I focus on SEO or Paid Ads?” It’s a fair question, and one that often leads to wasted money and missed opportunities. Many business owners boost posts on

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How Nigerian Brands Can Use TikTok for Viral Growth

How Nigerian Brands Can Use TikTok for Viral Growth

TikTok has taken over Nigeria’s social space, from music challenges and viral dance moves to influencer trends that everyone talks about. One minute, a song is unknown; the next, it’s playing at owambe parties and on car speakers across Lagos. Yet, many Nigerian brands still treat TikTok as “just for Gen Z” or a platform

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How to Rank Your Business for ‘Near Me’ Searches” in Nigeria

How to Rank Your Business for ‘Near Me’ Searches” in Nigeria

You know that moment when hunger hits and you quickly search “restaurant near me” on Google?  Or when you urgently need a salon, pharmacy, or mechanic, and the first thing you do is check “near me”?  That’s exactly how most Nigerians now find businesses: fast, local, and online. But here’s the problem: while customers are

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Digital Marketing Tips Every Business in Nigeria Should Know

Digital Marketing Tips Every Business in Nigeria Should Know

Walk down any street in Lagos today, and you’ll notice something: almost everyone is glued to their phone. Whether it’s scrolling through Instagram, shopping on Jumia, sending money on Opay, or catching vibes on TikTok, Nigerians are spending more time online than before. But here’s the problem: while consumers are already online, many businesses in

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Digital Content Ideas That Generate Leads for Businesses in Nigeria

Digital Content Ideas That Generate Leads for Businesses in Nigeria

Ever noticed how two businesses can be selling the same thing, yet one keeps getting inquiries while the other barely gets attention? The difference usually comes down to the kind of content they put out. Customers today are not just looking for adverts; they want content that speaks to them, solves a problem, or gives

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How Small Businesses Can Compete with Big Brands Using Digital Marketing

How Small Businesses Can Compete with Big Brands Using Digital Marketing

If you’re a small business owner, CEO, or founder, you’ve probably had this thought at least once: “How do we even stand a chance against those giant brands with marketing budgets bigger than our entire yearly revenue?” I’ve studied this problem closely, and the reality is clear: big brands dominate billboards, search results, and social

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Digital Advertising Mistakes Nigerian SMEs Must Avoid

Digital Advertising Mistakes Nigerian SMEs Must Avoid

For many Nigerian SMEs, digital advertising is no longer optional; it’s one of the fastest ways to reach customers, grow sales, and compete with bigger brands. Whether it’s Facebook, Instagram, or Google, online marketing has opened doors that traditional methods can’t match. But here’s the problem: too many Nigerian businesses make common mistakes that end

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The Differences Between Marketing and Advertising In Nigeria

The Differences Between Marketing and Advertising In Nigeria

Nigerians still think marketing and advertising are the same. You should think about it again. It’s gotten harder to tell the two apart over time, but today, the differences between marketing and advertising go far beyond budget allocation or campaign tactics. Marketing and advertising reflect a total change in how businesses connect with Nigerians. With

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10 Digital Marketing Strategies for Businesses in Nigeria

10 Digital Marketing Strategies for Businesses in Nigeria

Running a business in Nigeria comes with its fair share of challenges, including unpredictable market conditions, high competition, and limited budgets. Small and medium-sized businesses often find it difficult to gain visibility without overspending. Traditional advertising methods like billboards, radio, and TV remain out of reach for many, both in cost and in effectiveness. But

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10 Digital Marketing Strategies for Businesses in Nigeria

10 Digital Marketing Strategies for Businesses in Nigeria

Running a business in Nigeria comes with its fair share of challenges, including unpredictable market conditions, high competition, and limited budgets. Small and medium-sized businesses often find it difficult to gain visibility without overspending. Traditional advertising methods like billboards, radio, and TV remain out of reach for many, both in cost and in effectiveness. But

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How Social Media Builds Awareness and Website Conversions

How Social Media Builds Awareness and Website Conversions

Your social media posts are getting likes, shares, and even comments, but your sales numbers aren’t moving. Sound familiar? The truth is, while social media is a powerful tool for building brand awareness, it’s not where most people make buying decisions. That’s where your website comes in. Social media opens the door, but your website

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CEOs Take Note: 5 Million-Dollar Nigerian Startups That Failed Miserably (And Exactly Why)

CEOs Take Note: 5 Million-Dollar Nigerian Startups That Failed Miserably (And Exactly Why)

If funding guaranteed success, these Nigerian startups would still be here. But they’re not.  Nigeria is home to thousands of startups, especially in cities like Lagos and Abuja, with over 3,000 active startups, according to Statista. Despite raising millions of dollars and attracting big-name investors, five well-known Nigerian platforms crashed, some within just a few

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How to Launch a New Product Online in Nigeria (and Build Brand Trust)

How to Launch a New Product Online in Nigeria (and Build Brand Trust)

Introduction: Why Product Launches Fail Online in Nigeria You’ve probably seen it happen when someone hypes a new product on Instagram or Twitter, promises the world, and then vanishes after a few sales. Or worse, the product arrives and it’s nothing like what was advertised. In Nigeria’s online market, trust is everything. If people don’t

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How to Make Your Mobile Website Load Faster (For Nigerian Entrepreneurs)

How to Make Your Mobile Website Load Faster (For Nigerian Entrepreneurs)

In Nigeria, the majority of people browse the internet on their phones, rather than on desktops. Whether they’re visiting your site from Instagram, clicking on a Google ad, or checking out your WhatsApp business link, chances are they’re doing it on a mobile device. Here’s the thing: if your site takes too long to load,

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Top 5 Reasons Your Small Business Needs Social Media Management

Top 5 Reasons Your Small Business Needs Social Media Management

With over 5 billion people actively using social media, platforms like Facebook, Instagram, TikTok, and LinkedIn have become powerful marketing tools for businesses of all sizes. For small businesses, especially, social media offers a cost-effective way to reach new audiences, build trust, and drive sales. But here’s the truth: posting randomly isn’t enough. You need

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How to Avoid Advertising Fraud

How to Avoid Advertising Fraud: A Guide for Businesses

Online advertising is a powerful tool that businesses use to boost their visibility and increase sales. However, with the rise of online advertising, there’s also been a surge in advertising fraud. Advertising fraud refers to deceptive practices that aim to exploit businesses by manipulating or falsifying ad-related data. It can lead to wasted ad spend,

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5 Common Mistakes in Setting Marketing Goals and How to Avoid Them

5 Common Mistakes in Setting Marketing Goals and How to Avoid Them

Businesses of all sizes now depend on digital marketing to drive development and prosperity. Nevertheless, common errors that are simple to make might cause every good idea for digital marketing to fail. We’ll look at five common mistakes in setting marketing goals and how to avoid them. What Are Marketing Goals? Any successful digital marketing

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Why Your Website Isn’t Converting Visitors into Customers

Why Your Website Isn’t Converting Visitors into Customers

Driving traffic to your website is a major win, but it doesn’t guarantee results. If hundreds or even thousands of visitors are landing on your pages but no one’s buying, signing up, or contacting you, there’s a deeper problem at play. Conversion isn’t just about numbers, it’s about building trust, creating clarity, and guiding users

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Common Misconceptions About Digital Marketing in Nigeria

Common Misconceptions About Digital Marketing in Nigeria

Digital marketing has transformed the way businesses reach and engage with customers globally, and Nigeria is no exception. As internet usage and smartphone adoption continue to surge across the country, more businesses are tapping into the power of online marketing. Yet despite its growth, digital marketing in Nigeria is still clouded with many myths and

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Top 8 Social Media Marketing Challenges and How to Overcome Them

Social Media Marketing Challenges and How to Overcome Them

Social media platforms like TikTok, Instagram, Facebook, LinkedIn, and X (formerly Twitter) now dominate the digital landscape. According to Statista, more than 4.5 billion people were active on social media in 2022, a number expected to hit nearly 6 billion by 2027. With such a massive reach, social media marketing offers unmatched potential for businesses.

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How to Build a Brand Identity For Your Business In Nigeria

How to Build a Brand Identity For Your Business In Nigeria

Imagine Josh, the owner of a local food delivery business in Lagos. He delivers delicious meals right on time, and his existing customers love the service. But despite his quality and effort, he finds it hard to get noticed online. Meanwhile, another food delivery brand with a memorable name, sleek packaging, and an active social

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Why Small Businesses in Nigeria Need a Functional Website

Why Small Businesses in Nigeria Need a Functional Website

Having a functional website is no longer just a “nice-to-have” for businesses in Nigeria; it’s now a business essential. Whether running a small barbershop in Lagos, managing a catering service in Port Harcourt, or selling handmade bags in Ibadan, a website helps you do more than just “exist.” It gives your business structure, identity, and

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8 Best Social Media Marketing Tools in 2025

8 Social Media Marketing Tools for Nigerian Businesses

Are you ready to find out the top social media marketing tools? Then, we’ve got you covered. As you are already aware, social media marketers maintain and maximize their online presence through the use of social media management tools and other content marketing solutions. However, what are they specifically? Find the 8 best social media

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How To Create An Instagram Business Page

Instagram has become an essential tool for businesses seeking to connect their products with eager buyers. Discover the best account type for your brand, how to create an Instagram business account, and how to use the tools to manage your company. What is an Instagram Business Account? Instagram business accounts are professional profiles tailored for

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7 Ways to Get The Best Conversion From Instagram Ads

7 Ways to Get The Best Conversion From Instagram Ads

Are you struggling to get real results from your Instagram ads? You’re not alone. Many businesses pour money into Instagram ads but see little to no return. The truth is, that running successful campaigns isn’t just about boosting posts, it’s about strategy. From targeting the right audience to crafting compelling visuals and optimizing ad placements,

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What Is Digital PR and How Can Businesses in Lagos Use It to Grow?

What Is Digital PR and How Can Businesses in Lagos Use It to Grow?

Businesses in Lagos need strong online visibility to stand out. Digital public relations (PR) is a method that uses online platforms to build brand awareness and visibility. Like traditional PR, digital PR helps businesses in Lagos connect with more individuals more easily and measurably.  Digital PR uses digital marketing techniques including social media, influencer marketing,

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10 SEO Lead Generation Strategies for Nigerian Businesses

10 SEO Lead Generation Strategies for Nigerian Businesses

Why do certain companies seem to have control over their local market and easily draw clients from their neighborhoods? And why do most company websites fail to make it to the top page of Google while some do? Search engine optimization (SEO) holds the key. For businesses in Nigeria, mastering SEO lead-generation strategies is essential

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10 SEO Lead Generation Strategies for Nigerian Businesses

Best Digital Marketing Company in Lagos Nigeria

A strong online presence is no longer optional, it’s a necessity. Whether you’re a startup, an established business, or an entrepreneur, partnering with the best digital marketing company in Lagos, Nigeria can skyrocket your brand visibility, attract more customers, and increase revenue. But with so many options, how do you choose the best agency for

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Types of PPC Fraud: How to Identify and Prevent Them

Types of PPC Fraud: How to Identify and Prevent Them

Click fraud is a serious issue in the digital advertising world since it can result in high expenses and false performance metrics. Businesses are affected because it increases ad costs, distorts analytics, and reduces ROI. Businesses that depend on pay-per-click (PPC) advertising must understand click fraud, how it happens, and how to stop, identify, and

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What Is Digital PR And How Can It Impact Your Business?

What Is Digital PR And How Can It Impact Your Business?

With so much noise online, it’s hard for businesses to get their brand heard because consumers are bombarded with information from all directions. This is where Digital PR comes in. Digital PR is more than just distributing press releases; it’s also about using online platforms to raise brand recognition, improve website traffic, and create high-quality

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How to Create Engaging Content That Drives Traffic

How to Create Engaging Content That Drives Traffic

Most people are failing to create content that resonates. Every brand faces the problem of grabbing and holding the attention of its consumers in this digital era. Engaging content isn’t just about looking good; it’s about hooking them with a good story. By understanding their needs and desires, you can create content that informs, inspires,

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The Future of SEO: Key Developments for 2025

The Future of SEO in Nigeria: 2026 & Beyond

What does the future hold for SEO? The search engine optimization (SEO) field is constantly evolving and is driven by rapid technological advancements and changing user behaviors. As we look to the future, SEO is poised to undergo transformative changes that redefine how businesses connect with their audiences. Emerging trends, such as the increasing importance

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